Critically analyze the importance of the factors that managers must Essay

Critically analyze the importance of the factors that managers must consider in - Essay Example In today’s business contexts, organizations and their environments are becoming more complex and changes occur rapidly and therefore managers are to consider all marketing related factors and its critical significance to the forecasting as well. A good forecasting must be consistent with other parts of the business (Keat and Young, 2009, p 143). For example, when a manger forecast 25 % increase in sales, it must ensure that there are sufficient facilities, labor forces and raw materials to meet this target. The demand forecast must be based on ‘past knowledge’ because forecasting is a process of foreseeing the future from the past performances. Even though in certain cases past results are not so important as in the case of new product development, past knowledge contribute much to the successful demand forecasting ((Keat and Young, 2009, p 143). A manager conducting forecast must be able to consider the economic and political environment and the probable changes because the these factors can cause major changes in the way the business is to be carried out. An effective forecast must be timely as well because if the results are too late, the managerial action also will be late that will lead to business failure (Keat and Young, 2009, p

Economic Practice Coursework Essay Example for Free

Economic Practice Coursework Essay My choice of article is the one relating to the oil crisis in Libya, and how it affects the economy of other countries. The article discusses the impacts of the oil cut of Libya, supplying it no more. It starts off by talking about the impact on shares and the price of oil barrels, which is the fastest and direct impact of the oil cut. As supply from Libya territory stops, supply to the entire world is crippled, as Libya is one of the countries that supply most worldwide used oil. As it stops supplying, it shifts the supply and demand graphs completely. In a short term, supply shifts to the left, as it is less. In doing so, for the same amount of oil, the price has gone to a higher figure. By doing that, the shares index of the western countries, such as European countries and the US have dropped, because of the adjustment via disposable income. That happens because of the effects of the shifting of the supply curve. As the price goes higher, the general public have less money to spend on the economy and firms, decreasing the firms profit, damaging that countries economy. Thats the reason for the index to go down, and thats an example of mid-term effects of the oil crisis. In the midterm effect, the demand for oil will decrease, as people will cut back on the oil, and look for alternative routes. On the long term, the demand for the cars will decrease, as people will not want to buy cars, and try to sell their cars. This will affect the economy drastically, as the car companies are a big part of that countries economy. The general public will search for alternative routes to travel, as oil prices are higher. The car companies will have to spend much more money on researching alternatives such as hybrids and electric cars which are starting to appear. The public transport system will benefit from this situation, as more people would want to travel via train or bus, as it is much cheaper and faster. The government would get more money from this, so it would improve as much. The oil companies would want to drill and search for oil in more remote areas, causing more deforestation, and much more money spending by the companies and time. Thus some small oil companies will be closed down due to the high demand of oil, as they cant compete with the oil monopolies. The oil monopolies will also be affected, as some major companies oil supply relies a lot on Libyas supply. Regarding the oil companies, they had to pull out staff from troubled countries, not only Libya, but other countries that are getting affected by that state, and are choosing to cut off supply as well, such as Saudi Arabia and Kuwait. As they do this, the productivity drops to zero in those countries, and there is a high chance of the companies losing contact with their oil. The unrest in Libya may affect the Saudi Arabia, and that concern is affecting a huge majority of stock holders and companies, specified before, changing the stock markets, especially the European and Asia. Relating to airlines, as the supply and demand graphs change, the oil supply for airplanes gets crippled, so more money has to be spent to get the same amount of oil, making the costs bigger, resulting in a bigger price for the customer for the same flight compared to before the whole situation. There is also a chance of investors backing out from the airline business, resulting in smaller profits for the companies and much more monetary issues.

Ho Chi Minh Essay -- Biography

Ho Chi Minh meaning ‘enlightened one’ was born in Vietnam in the year 1890, to a teacher [Nguyen Sinh Huy] who was employed by the French. Nguyen had a reputation of being very bright and intelligent but he lost his job due his unwillingness to learn the French language, he was a strong nationalist. He taught his children to resist the ruling of the French; they all grew up to become strong nationalists who were willing and ready to fight for the independence of their country, Vietnam. Ho Chi Minh’s sister helped in stealing weapons when she was employed by the French government and sentenced to life imprisonment. Ho Chi Minh was sent to a French school by his father so as to prepare him for the struggle that was about to come against the rule of the French in their country Vietnam. After finishing his studies, he became a school teacher, then a sailor which really enabled him to travel to many countries in the world. By the travelling he made throughout the world , he was able to travel through other colonies of the Roman Empire and found out that the Vietnam’s were not the only ones who were suffering from their exploitation (Brocheux, 2007). Finally in the year 1917 Ho settled in Paris, reading books by different authors [Karl Marx] which were talking about communism eventually being turned into a communist himself. When the French Communist party was formed he became one of the founding members in the year 1920. He planned to take the teachings about communism that he had acquired so as to unite them and teach to the people of Vietnam, and also lead them to their own revolution from the French Empire (Shmoop, 2010). As Ho Chi Minh was preparing for the independence movement in his country Vietnam in the year 1941, it a... ...iation attempts were going on between Ho and Johnson but Hon Chi Minh stood his ground on his main determination of independence of the Vietnamese people under a Communist nation (Brocheux, 2007). Ho Chi Minh was a great nationalist to his country Vietnam. He was ready to go through any strategy so as to liberate his country under a Communist government. He went through much disappointments but the determination never left him. Ho Chi Minh died in the year 1969. References Zhai, Q. (2000). China and the Vietnam wars, 1950-1975. Chapel Hill: University of North Carolina Press. Shmoop University Inc. (2010). The Vietnam War. Sunnyvale, Calif.: Shmoop University Inc. Johnson, K. F. (2012). Ho Chi Minh: North Vietnamese president. Edina, Minn: ABDO Pub. Brocheux, P., & Duiker, C. (2007). Ho Chi Minh: A biography. Cambridge : Cambridge University Press.

Citizenship, Political Liberalism and the National Curriculum Essay

Citizenship, Political Liberalism and the National Curriculum I shall maintain in this essay that the civic education proposed in the new National Curriculum subject called Citizenship is not in harmony with the educational aims and principles stated in The Education Reform Act, 1988, in which the National Curriculum itself was established. I shall argue further that the present institutional arrangements for the whole of education are contrary to the spirit of the civic education outlined in Citizenship. To pursue the argument I shall draw on John Rawls’ insight that, in a modern democracy such as that in the UK, the idea of a democratic state with a single generally agreed moral or religious doctrine is no longer useful. In Political Liberalism he writes about this notion: That conception of social unity is excluded by the fact of reasonable pluralism; it is no longer a political possibility for those who accept the constraints of liberty and toleration of democratic institutions. (p.201) He uses the notion of justice as fairness to indicate how the state may deal justly with its citizens in a pluralist society. He defines justice as fairness in terms of two principles of justice. The first is that all people must have the same political rights and liberties. The second principle is that of equality of opportunity. Rawls then restricts the sphere of influence of these principles to that of political, social and economic institutions. This position he calls ‘political liberalism’. He maintains that this political liberalism should be seen as a freestanding moral system applicable only to political, social and economic institutions. This is somewhat difficult to swallow if only in terms of exactly how this limit... ...ply to all pupils. Pupils do not receive the same civic education. Fourth, the institutions are not freely available in terms of fair competition although both systems are state controlled. If, therefore, equality of opportunity is indeed One of a broad set of common values and purposes which underpin the school curriculum and the work of the school as the Secretary of State claims, then I submit that both our current National Curriculum and our current institutional arrangements are not in line with this value, and that, therefore, the aims of Citizenship are unlikely to be realised. Bibliography RAWLS, J. (1996) Political Liberalism, Columbia University Press, New York, Chicago, Chichester Education Reform Act 1988: Secretary of State’s Preface and opening sections National Curriculum Values 2002 Citizenship, Programme of Study Key Stage 4

Mandatory Arbitration: Discussion Assignment

Week 1 Discussion Assignment – 2 Parts Due 11:59pm Friday Part 1  Ã¢â‚¬â€œ Choose one part of the assigned textbook question to answer Part 2  Ã¢â‚¬â€œ Choose ONE of the options [pic] Part 1 – Choose one part of the assigned textbook question to answer An important concept this week is jurisdiction. As the text explains, a court must have subject matter jurisdiction to hear a case. Subject matter jurisdiction is rather straight forward – the court must have jurisdic tion to hear the particular type of dispute (see my video for further explanation of this concept).Now look at Question 2 (p. 71) and pick either b, c,  or  d to answer. Explain your answer using legal terms and concepts from this week's readings. (b) Paula, who lives in New York City, wants to sue Dizzy Movie Theatres, whose principal place of business is Dallas. She claims that while she was in Texas on holiday, she was injured by their negligent maintenance of a stairway. She claims damages of $30,000. The general trial court of Texas would have sole jurisdiction. There is no federal court diversity jurisdiction because the amount in dispute is less than $75,000. Top of FormPart 2  Ã¢â‚¬â€œ choose ONE of the options Choice #1 Mandatory Arbitration Read the Mandatory Arbitration section (p. 45) and the supplemental materials provided:  Ã‚  Link to Letter to Congress  and  Arbitration Fairness Act (Proposed), then consider the following hypothetical: Let's suppose you are the CEO and majority shareholder of FacTree, a small manufacturer of artificial trees and flowers. FacTree has about 100 workers who do the routine assembly work for pay ranging from $8 per hour to $15 per hour. They work in two shifts. There are about a dozen supervisors who versee their work. In the past few years there have been five employment lawsuits: three concerned sexual harassment and two concerned discrimination in promotion. All five settled before trial. For three of the suits the company's attorney fees were over $50,000 per suit. For one of the claims, the company paid $250,000 in damages to the employee. Consequently, you are considering mandatory arbitration for all employment disputes. Discuss whether you had ever considered that mandatory arbitration clauses were included in so many of your contracts.Do you agree with imposing theses clauses in so many types of contracts and without negotiation or discussion/notice? Does your opinion differ as the small business owner in the hypothetical above? Explain whether you would or would not impose mandatory arbitration and whether the proposed legislation impacts your decision. Minimum 2 paragraphs. Choice #1 Mandatory Arbitration I was not aware of this term prior to this assignment, now that I’m learning the meaning of the term â€Å"Mandatory Arbitration†, I’m not surprised at all that they are present in so many contracts.Business owners and corporations have the knowledge and know how to always keep the upper hand on consumers. Every contract or agreement that we come across contains sneaky little fine print. CONSTITUTIONAL RIGHTS GENERALLY PROTECT ONLY AGAINST GOVERNMENTAL ACTS. We’re all guilty of not taking the time to read the fine print. To the point of this hypothetical scenario, although I don’t agree with the concept of Mandatory Arbitration as a private system of justice because it prevents people from exercising their legal right to take a company to court and have their dispute judged on all the available evidence.If I were this CEO, I would use a mandatory arbitration clause as protection for my business. I think the proposed legislation is a fair proposition under the bill, parties involved in a dispute would be allowed a choice between arbitration or a court action when pursuing a complaint. THE CONSTITUION IS A SERIES OF COMPROMISES ABOUT POWER. Choice #2   First Amendment: Free Speech On March 1, 2006, this story appeared in the me dia: Americans apparently know more about The Simpsons than they do about the First Amendment. Far more Americans can identify Lisa, Marge, Maggie, Homer, and Bart than the First Amendment freedoms.Only one in four Americans can name more than one of the five freedoms guaranteed by the First Amendment (freedom of speech, religion, press, assembly, and petition for redress of grievances. )   But more than half can name at least two members of the cartoon family, according to a survey. [1] Considering this and the  Texas  v. Johnson  case (p. 110): General Question:  Ã‚  With whom do you agree? Explain. Questions for those who agree that the First Amendment protects flag burning: †¢ Isn't it very painful for veterans of foreign wars, some permanently disabled, to see someone burn the flag that they fought for? Did Johnson contribute any valuable ideas when he burned the flag? †¢ If he contributed nothing, why should a state be forced to permit his actions? †¢ If the majority of a state’s citizens want to outlaw flag burning, why shouldn't they be allowed to? Questions for those who argue that the First Amendment does not protect flag burning: †¢ If a state could outlaw flag burning, could it also outlaw burning a copy of the Constitution? A photograph of the flag? A cross? A photograph of the President? †¢ Even if some people regard the flag as special, why should their opinion be the law of the land? Doesn't the anger created by flag burning indicate that it is effective speech? Should we outlaw effective speech and permit only speech that offends no one? Minimum 2 paragraphs and incorporate 2 different terms/phrases from this week's constitutional reading (in all CAPS). [pic] [1]   â€Å"Study: More know ‘The Simpsons' than First Amendment rights,† The USA Today, Mar 1, 2006 http://www. usatoday. com/news/nation/2006-03-01-freedom-poll_x. htm; Simpsons ‘trump, First Amendment, BBC News, Mar 1, 2006 http://news. bbc. co. uk/2/hi/americas/4761294. stm

Unemployment in California

Unemployment in California Unemployment in California As a result of the current increase in the unemployment rate in California, this paper will discuss an article by Semuels (2011) on â€Å"California unemployment rate hits 12.1% as employers slash jobs† posted on the Los Angeles Times on September 17, 2011.Advertising We will write a custom essay sample on Unemployment in California specifically for you for only $16.05 $11/page Learn More Introduction On August this year, California’s employers slashed some jobs resulting to an increase in the unemployment rate by 0.1% to 12.1%; the job loss was due to uncertainty arising from the economy recovery leading to reduction of payrolls by 8,400 (Semuels, 2011). The increase in unemployment rate has raised some signs of worries in the labor market in California, but the situation is turning around since this year alone the California’s jobs increased by 98,500 (Semuels, 2011). The unemployment rate increased due to va rious reasons such as uncertainty arising from the slow growth in the economy, current slide in the stock market and the debt crisis from the European region, which spooked the employers; as a result employment was delayed awaiting the restoration of the market confidence. The unemployment was also triggered by differences in Washington on how to sustain the economy; this was evident as state and local agencies cut positions in order to reduce costs and in the process 3,600 positions were lost by the government in California (Semuels, 2011). In the USA, Nevada has the highest unemployment rate followed by California and the chronic unemployment has affected many families in California because the families’ income is currently less than federal’s poverty level of 16.3%, an increase of 1% compared to year 2010. Therefore, approximately 2.2 million young people in California live in such families where children have a higher chance of not going to college compared to chil dren from richer families. These less fortunate families are likely to have poor health and they may also engage in illegal activities (Semuels, 2011). In order to reduce the unemployment Obama sanctioned work-sharing plan that was implemented in Europe in the attempts to avoid layoffs by distributing the pain amongst the co-workers, and also contentious bridge-to-work plan, which will provide temporary work or training to individuals relying on unemployment benefits thus putting them on a pathway to regular jobs (Semuels, 2011).Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Obama also suggested part of the stimulus bill worth $447,000 million be used as tax credit of $4,000 employers. The Obama’s main objective was to rescue individuals relying on funds from unemployment insurance considering the real economic situations given that about 6 million employees in the US ( approximately 43%) of unemployed individuals have so far survived without work for at least six months (Bureau of Labor Statistics, 2011; Lee and Puzzanghera, 2011). As a result many employees have been discouraged and have withdrawn from the labor market altogether; if they remain unemployed for a long time this will mean that they will suffer the results of permanent unemployment which would drastically cut their income levels. This is a severe problem in US since it implies that the country will be less productive making it harder for the nation to make payments to Medicare, infrastructures and defense that affects everybody. Therefore, it is completely evident that the huge amount of resources pumped towards alleviating unemployment is a massive waste (Lee and Puzzanghera, 2011). In conclusion, the US must spend money in capital investments so as to create more jobs for its people thus reducing the rate of unemployment and hence increasing productivity which will eventually incr ease services and goods available for consumption thereby enabling investments and exports. References Bureau of Labor Statistics (2011). Regional and State employment and unemployment – August 2011. Retrieved from https://www.bls.gov/news.release/pdf/laus.pdf Lee, D. and Puzzanghera, J. (2011, September 9). Obama suggests changing unemployment system. Los Angeles Times, p.1. Retrieved from https://www.latimes.com/ Semuels, A. (2011, September 17). California unemployment rate hits 12.1% as employers slash jobs. Los Angeles Times, p.1. Retrieved from https://www.latimes.com/business/la-xpm-2011-sep-17-la-fi-california-jobs-20110917-story.htmlAdvertising We will write a custom essay sample on Unemployment in California specifically for you for only $16.05 $11/page Learn More

What Parents Should Teach Their Children Essay Example

What Parents Should Teach Their Children Essay Example What Parents Should Teach Their Children Essay What Parents Should Teach Their Children Essay Things Parents Should Teach Their Children There are many things parents should teach their children, but I think the most important things children should be taught are how to forgive, how to respect themselves and others, and how to be a good citizen to society. The most important thing parents should teach their children is how to forgive. Children today grow up hating people that hurt them because they don’t know how to forgive. Forgiving the people that hurt them will set their soul free and allow them to forget about everything and help them move on. They will not hold any grudges because they will know the right thing to do. The next important thing parents should teach their children is how to respect themselves and others. Children who have respect for themselves grow up and respect everyone else no matter who they are or what they do. For example, I had never respected anyone that did drugs because they didn’t respect me. I started respecting them once my mom talked to me and told me I couldn’t control what they do or how they do it. So I said to myself, â€Å"Who am I to judge them anyway? † God is the only person that can judge them. I have to most highly respect for everyone now. The least important thing parents should teach their children is how to be a good citizen to society. Every time I go outside I have to clean up behind other people children because they throw paper in our yard. Children will walk by everyday and throw it in our yard if I didn’t fuss at them. Sometimes they run by our house screaming, yelling, and disturbing our peace. At night time, they even knock on our door and run away when we go to the door. My mom say they just don’t know any better, but it makes me mad. All in all, parents who teach their children how to forgive, respect, and how to be a good citizen to society will help their children grow up to be good men and women to help change the world and make it a better place.

When to Consider Planting a Flowering Dogwood Tree

When to Consider Planting a Flowering Dogwood Tree Flowering dogwood is the state tree of Virginia and Missouri and the state flower of North Carolina. It is an extremely popular flowering tree in American landscapes, is beautiful in every season and  a sturdy tree  that can be grown in most yards. Flowering dogwood opens white flowers in April, usually before the leaf display, and will show off and enhance any spring  landscape. If planted on a hospitable site and under a canopy of larger trees, the tree grows fast, sleek and slim but it  will be  less sleek and more husky when grown in open sun. Unfortunately, the tree is  too often planted on dry, sunny and alkaline soils and the grower misses its full potential. Habit and Planting Dogwood grows readily from seed but is not easy to transplant. You  will do best by buying a potted  tree at your garden center or bare-root tree at  a nursery.  You can buy bulk bare-root stock at very reasonable prices from the Arbor Day Foundation if you are a member. Always move dogwood with a complete root ball in the early spring and place the transplant a little high in the planting hole. Understory dogwood is a medium tree of about 40 feet with wispy stems. The dogwood occupies a large eastern north-south range in North America from Canada to the Gulf of Mexico. The tree is not very hardy if planted beyond its genetic home region so pick a local variety. Strong Cultivars There are white, red and blended versions of flowering dogwood.  Some of the most popular  dogwood cultivars are Cherokee Chief, Cherokee Princess, First Lady, Rubra, New Hampshire, and  Appalachian Spring. Many of these can only be found in local nurseries in the region  where the cultivar does best. Flowering dogwood is hardy through zone 5.

How Significant Was Kevin Rudd's Apology to the Stolen Generations Essay

How Significant Was Kevin Rudd's Apology to the Stolen Generations - Essay Example It was a very strong political expression that the country expressed towards the acknowledgement of fundamental human rights. The apology statement had very relevant political and social implications on Australia and the outlook of the country towards its indigenous populations. These implications stretch beyond the geographical boundaries of the country as the issue was discussed by the civil society all across the world. The objective of this essay is to analyze the significance of Kevin Rudd’s Apology to the Stolen Generations. Background of the apology The apology was a political statement which had been awaited for many years. Indigenous children and children of Torres Strait Islanders were forcefully separated from their families by the Australian government. The justification that the Australian government had for this act was the desired objective of upward social mobility and exposure of these children to the predominant modernized culture of Australia (Haebich, 2011) . These children were later referred to as the ‘Stolen Generation’. An enquiry commission The Human Rights and Equal Opportunity Commission, headed by Mick Dodson and Sir Ronald Wilson, was setup to undertake the â€Å"National Inquiry into the Separation of Aboriginal and Torres Strait Islander Children from their Families† (Haebich, 2011 p. 1033). ... 1033). The expression ‘Lost Generation’ is justified by the large percentage of children who were deprived of their parents and living systems. The report shed light to disturbing facts that these children were unhappy in the foster homes, institutions and adoptive families they were put in (Haebich, 2011, p. 1033). The report also contained evidence of forced labor imposed upon these children. The extensive interviews, conducted by the enquiry commission, observed consequences of separation which included medical and psychological issues, addiction, violence, self harm and even suicides (Haebich, 2011). In light of all these observations there was pressure on the Australian government both from within the country and human rights movements across the world. Moreover, out of the 54 recommendations made by The Human Rights and Equal Opportunity Commission, one was that the Australian government must apologize to the stolen generation (Haebich, 2011). Since then, this has been a matter of political debate for all the governments which came to power in Australia. In other words, the apology was much awaited by the world. The Political Importance of the Apology The decision of Kevin Rudd to apologize to the Stolen Generation has its importance as a strong political expression. It must be noted here that after the report thoroughly asserting the need of the apology was published, it was denied for 11 long years. No governments owned up the moral responsibility towards the Stolen Generation and the human rights violations faced by them. The general Australian response to the report was that the observations were inflammatory (Haebich, 2011, p. 1033). There was also

Executive Summary Essay Example | Topics and Well Written Essays - 500 words

Executive Summary - Essay Example The government has brought major developmental changes for the beautification of this city and it has a great potential of becoming one of the most favourite tourists’ destination in the global travel and tourism industry. The UAE government has done a commendable job in developing Abu Dhabi and Dubai as popular tourist destinations. However, in case of Masdar City, government has not taken any necessary initiatives for tourism development. For developing Masdar City as a tourist’ attraction, it is necessary to frame and execute a comprehensive campaign plan. Therefore, in order to formulate an effective campaign plan for this city, a number of tasks have been followed and executed. The secondary research analyses have disclosed that the UAE government is constantly trying to promote its country as a tourist’ attraction as the tourism industry has great economic importance. After the financial crisis of 2007-2008, UAE’s economy as well as the world economy is at its recovering stage. In the coming years, it is expected that people’s purchasing power will be enhanced and it will also increase people’s expenditure on leisure. This is a major opportunity that must be exploited by Masdar. As per the results and findings of the secondary research, key publics have been identified. Internal publics are the employees of the Masdar City project and the existing residents of this city.

Human Resource Training Essay Example | Topics and Well Written Essays - 750 words

Human Resource Training - Essay Example One aspect of this knowledge bank is recognition of legal concerns, particularly with Title VII of the Civil Rights Act of 1964, which set out to define the protected classes in terms of employment standards. Although the protected classes have been changed and updated since the middle of last century, it remains a landmark piece of federal legislation that could mean the difference between legal safety and legal action. CRA of 1964: A Lesson in History Title VII of the Civil Rights Act of 1964 protects individuals from discrimination in the workplace based on their race, color, religion, sex, or national origin (LII, p. 1964). That is, when hiring an employee, the hiring manager is prohibited from letting his or her decision be influenced by one of these classes to which the applicant belongs. This protection also extends to employees who may be discriminated against by some indirect form of prejudice, such as an association with another individual of a particular race, color, relig ion, sex, or national origin; for example, Title VII protects in this case from discrimination because of interracial marriage. ... That is, if a hiring manager is blind to the differences between a grossly unqualified candidate and a very qualified candidate, this ultimately will weaken the business and potentially open the business to the possibility of a lawsuit based on negligent hiring. However, the hiring manager should be blind to the nonessential differences, defined by the protected classes. Case Study: Sexual Harassment Of course, Title VII legal protection does not only extend to applicants for jobs; current employees are protected as well. In 1986, the Supreme Court ruled that sexual harassment, which is intimidation or coercion that leverages sex for favors, is an example of discrimination and prohibited by Title VII of the CRA (U.S. Supreme Court, 1986). In cases where members of an organization are accused of sexual harassment, there could be very serious legal consequences for the entire company, not just the individual who committed the act of harassment. Of course, preventing sexual harassment t heoretically begins at the initial hiring stages of employees, when the hiring manager should recognize potential conflicts between the individual’s personality and the company culture. However, human resources managers must always reinforce a positive culture that embraces differences rather than fosters an environment of discrimination against other employees. Because sexual harassment is a violation of federal law (as given in the Civil Rights Act and reinforced by the United States Supreme Court), the HR policy on the crime must be one of zero tolerance. Case Study: The BFOQ Companies are allowed to discriminate between the protected classes of job applicants in a few select situations that are highly tied to the business concept of

Major Favtors Essay Example | Topics and Well Written Essays - 500 words

Major Favtors - Essay Example In that case, the accounting practices in China focus on both the fair presentation of financial position and a conservative presentation. The reason behind a fair presentation is to meet the various needs and requirements of the stakeholders and the capital market. The conservative approach is targeting the banking sector, which has a direct access to financial information (Central Intelligence Agency). (b): Legal system – the legal system in China is coded. Coded laws seek to, exhaustively, envelop the existing laws and preserve their implication to match that of the time it was coded. For this reason, the Chinese accounting practices are highly, rigid, prescriptive, detailed and procedural. This kind of legal system requires that the national law regulate the accounting practices. For that reason, China engages in the preparation of two sets of financial statement. That is, the rigid and the adaptive type, to comply with different types of legal systems (Central Intelligence Agency). (c): Taxation – the system is linked to reflect the legal system. In China, the national laws regulate the taxation practices. In this case, the accounting and the taxation process are the same (International Federation of Accountants). (d): Political and economic ties - the basis of accounting practices is influenced by the external forces due to international relations. China has strong political and economic ties with Japan, whose legal system is codified. The ties have greatly influenced China’s financial reporting regime (International Federation of Accountants). (e): Inflation – the changes in the rate of inflation affect the commodity prices in countries. The financial figures should reflect the level of inflation in a country. However, in countries with a low rate of inflation, like China, the reported accounting figures rarely reflect the rate of inflation (Central Intelligence Agency). (f): Level of economic development – the economic development in

The Themes of the Body and Physical Experience Characterise Classic Essay

The Themes of the Body and Physical Experience Characterise Classic Urban Theory - Essay Example As the report declares as the techniques became more and more refined, the labor force was divided on the basis of the knowledge and skill individuals were able to acquire. The faster they adapted to the changing conditions, the better the pay they received. â€Å"The nineteenth century demanded the functional specialization of man and his work; this specialization makes one individual incomparable to another †¦, however, this specialization makes each man the more directly dependent upon the supplementary activities of all others†. This paper discusses that the influx of the factory enabled corporate heads to enact surveillance strategies, if for no other reason than to negotiate pay with workers or to keep track of wages earned. This surveillance further served to dictate the impersonal ordering of the clock into working hours and off-time hours, creating a means by which individuals could only identify themselves with part of a crowd rather than a subjective being. This led to feelings of alienation as the individual perceived themselves as different from, yet the same as, their co-workers on the factory floor, yet had no room in which to explore or express this difference. Explorations of art, literature and science into this mechanized realm produced the idea of the phantasmagorical. Phantasmagorical is characterized by fantastic imagery and incongruous juxtapositions. J.C. Powys defines it as the â€Å"incongruous imagery in surreal art and literature†.

Major Favtors Essay Example | Topics and Well Written Essays - 500 words

Major Favtors - Essay Example In that case, the accounting practices in China focus on both the fair presentation of financial position and a conservative presentation. The reason behind a fair presentation is to meet the various needs and requirements of the stakeholders and the capital market. The conservative approach is targeting the banking sector, which has a direct access to financial information (Central Intelligence Agency). (b): Legal system – the legal system in China is coded. Coded laws seek to, exhaustively, envelop the existing laws and preserve their implication to match that of the time it was coded. For this reason, the Chinese accounting practices are highly, rigid, prescriptive, detailed and procedural. This kind of legal system requires that the national law regulate the accounting practices. For that reason, China engages in the preparation of two sets of financial statement. That is, the rigid and the adaptive type, to comply with different types of legal systems (Central Intelligence Agency). (c): Taxation – the system is linked to reflect the legal system. In China, the national laws regulate the taxation practices. In this case, the accounting and the taxation process are the same (International Federation of Accountants). (d): Political and economic ties - the basis of accounting practices is influenced by the external forces due to international relations. China has strong political and economic ties with Japan, whose legal system is codified. The ties have greatly influenced China’s financial reporting regime (International Federation of Accountants). (e): Inflation – the changes in the rate of inflation affect the commodity prices in countries. The financial figures should reflect the level of inflation in a country. However, in countries with a low rate of inflation, like China, the reported accounting figures rarely reflect the rate of inflation (Central Intelligence Agency). (f): Level of economic development – the economic development in

Choose one topic from the suggested topics on Hamlet. I will upload Research Paper

Choose one topic from the suggested topics on Hamlet. I will upload again - Research Paper Example Hamlet serves as one of the greatest tragedies ever produced not only in the history of English Literature, but also in the history of all literary pieces of the world at large (Mack 44). Created by the illustrious dramatist of all ages William Shakespeare by 1602, the play concentrates upon the revenge to be taken by the protagonist Hamlet from the King Claudius for murdering his father while his sleeping in the orchard (Evans 197). Shakespeare has elaborated the theme of the play in a powerful manner through various characters involved into the developments associated with the revenge in one way or the other, which proves his command over depicting both goodness and evil (Daiches 562)-- the elements that exist in every personality as well as in all social establishments of the world without discrimination Macionis 130). Consequently, the playwright has skillfully portrayed the phenomena existing in the social, natural and physical environment of humans at large. By making a critica l examination of the protagonist, it becomes crystal clear that on the one side, Hamlet appears to be the representative of goodness, who looks determined to punish the cruel and treacherous murderer of his father (Bloom 410-11); and on the other side, he is confused and reluctant to kill Claudius while he is praying and meditating in his chamber (III, iii, 73-96). It successfully demonstrates the external and internal conflicts Shakespeare aims to define in the play (Denton 2009) through his characters. The internal conflicts haunt Hamlet first due to the his mother’s second marriage to Claudius within few weeks of the death of her first husband. It is therefore, he laments that even a beast, wanting the discourse of wisdom (I, ii, 149-50) could wait more than her mother, who did not bother to delay her incestuous marriage for some appropriate period of time even (I, ii, 156-57). Hence, Hamlet mourns the death of his father in the same manner that had been in vogue in the El izabethan era (Kirsch 21), where he has demonstrated his sheer feelings of love for his father by exclaiming that his inky cloak (I, ii, 77), reflects mere a small proportion of his grief. Similarly, he also experiences internal conflict on finding his uncle at the position of his father, though he is far inferior to his father in all regards, in the same manner that ordinary people are inferior to the mighty Hercules (I, ii, 153). Secondly, disclosure made by the ghost of his father regarding his foul and most unnatural murder (I. v. 25), also endorses his suspicion regarding Claudius’s hand in the murder of his father. Since Hamlet has learnt about the story of his father’s murder, he is urged by the ghost to take revenge from Claudius of such a cruel and unfair crime he has committed against King Hamlet. Hence, the ghost’s disclosure about the murder of King Hamlet turns Prince Hamlet aggressive, who prefers to stay in Denmark rather returning to Wittenberg t o continue his education. Inner conflict Hamlet undergoes could be discovered while his dealings with Ophelia, the girl he has been in love with. He not only intends to marry her, but also obtains a powerful response from her side too (III.i.112–

Marketing Strategy Essay Example for Free

Marketing Strategy Essay 1. Social media advertisement such as Facebook and Twitter. Through this activity of creating advertisement, their business will be more visible to the public and will be known to the market. People would just hit share and likes, and a possibility to reach to the people who are in need of a dormitory. 2. Flyers and Print ads. Flyers will be given anywhere, like outside the school, crowded area, and offices, along the streets or in any event that the flyers could be distributed. Make sure that the flyers that will be distributed has the information that the consumer needs to know and noticeable to the market. They will post tarpaulins near schools, offices and on their designated target markets. So that people will notice and be aware of this area. 3. Commission based Referrals A form of payment to an agent for services rendered. 4. Word of Mouth Seeding a message or information to a lot of people. So that consumer has an idea were to go if they will find a Dormitory or they will refer it to someone. 5. Text Blast Forward text messages about the Dormitory of those in need and give information about the Dormitory. Action Plan 1. Product Improve services, like security guard. 2. Price Minimum of 2600, max 3500 (fixed price) Price must be affordable especially one of their target markets is students. 3. Place It has laundry area, cafeteria, rooms 4. Promotions Tarpaulin should be place near schools, terminals, along the streets. Flyers must have more specified information and must be given to students, offices, along the streets or crowded area.

Reviewing The Psychological Effects Of Teenage Pregnancy Psychology Essay

Reviewing The Psychological Effects Of Teenage Pregnancy Psychology Essay On my journey to find a piece of art for my term paper, I was excited because this was the first time I had gone to the Museum of Modern Art (MOMA) and I felt it was going to be a experience to last a lifetime. I wanted to pick a painting that was attractive but rather in depth. As I walked through MOMA, I had seen several paintings that I can choose but I decided to check one more floor and came across, Girl before a Mirror illustrated by Pablo Picasso (1932). This piece of art was rather fascinating and interesting due to the image of a young pregnant woman possibly viewing herself from past to future. After this, many ideas came to mind, such as the problem we have with teenage pregnancy and how pregnancy can affect a sense of identity, self-esteem, social relationship and education To me, Girl before a Mirror painted in the year 1932, shows a young pregnant girl confronting herself in a mirror. As the girl looks in the mirror one can see both her as a young pregnant girl and as a mature woman who will be soon transforming into a mother. This clearly symbolizes moments of sacrificing the image of one self, which may cause a significant loss of a sense of identity. On the left side of the mirror, there is a reflection of a young girl who is confused and worried. Her face is youthful looking, eyes round and narrow, and her pregnant body is developing rapidly. On the right side of the mirror, one can see a supernatural x-ray of the girls soul, her future, and her fate. Her face appears darkened, eyes round and hollow, and her pregnant body is twisted, as she looks older and more anxious. Pablo Picasso was born in Marlage, in the Southern Spain, on October 25, 1881.Was Pablo Picasso a famous painter? Yes, A naturally gifted draftsman, Born into an artistic family it is said that Pablo could draw before he could talk. (Mason, P.5) Picasso father was a painter and art teacher who taught and encouraged him. Picasso an attractive and unpredictable artist mastered realist early in his life, then moved to classical paintings and on to abstract painting. Impressionism was a name given to a group of artist including Picasso as he tried to evoke a scene by using quick brushstrokes. This was the breaking up of colors into bright dots. In fact, Picasso interest only included what the emotions of a painting would convey. Even though, he died on April 8, 1973, Picasso was one of few artists to be appreciated and celebrated during his lifetime. Girl before a Mirror, a masterpiece of color and design indicated Picasso was also capable of succeeding Surrealist. Surrealist included work that was inspired by dreams and imagination. The interest was realm of fantasy rather than reality. Picasso posed a golden-haired young woman, which is a portrait of his new love, the twenty-year-old Marie- Therese. She considers her reflection, a dark distorted and altogether sinister. The Byzantine richness of the patterned background and the continuous moving lines of the ovoid shapes reinforced a modern revival of the ancient; however, the exact meaning of the painting remains enigmatic. (Jacobus Wheler, P.300) Using this as my inspiration, I decided to examine the factors involved in teenage pregnancy, especially some of the psychological factors implicated in becoming pregnant at an early age. Furthermore, I will attempt to identify issues related to self-esteem, identity, and self-worth among young mothers and how these factors play a r ole in their psychological adjustments to motherhood. Teenage pregnancy is very common all over the world but, the United States have the highest pregnancy and births among adolescents. (Coley Lansdale, 1998, P.153) Teenagers who reside in communities with higher rates of poverty and raised in poverty by single parents are more prone to teenage parenthood. There are also large differences among teenagers of different racial and ethnic groups. According to literature review done by Coley and Lansdale, (1998), studies show that white teens have lower rates of teenage births than Hispanics and African Americans (P.152). As more African Americans become more upwardly mobile, the rates of teenage pregnancy appear to decline. For example, in the last two decades, the rates of teenage pregnancy among African Americans have decreased, while the rates among Latino populations have increased. Pregnancy is a major life transition requiring changes, challenges, and adaptation of many kinds. According to researchers, parenthood continuous demands and responsibilities leaves little or no time for most teen concern; such as, peer relations, dating, academics and career choices. (Coley Lansdale, 1998, P.155) F or instance, the image of the young girl in Girl before a Mirror expresses the psychological effect of teenage pregnancy, which is the loss of identity resulting in the consequences of developing low self-esteem. Sense of Identity Identity refers to the sense of ones self or a unique character over a period of time. A strong sense of self is dependent on early relationships, gender differences and support that allow adolescents to develop their own unique identity. The teenage years can be full of turmoil and changes that can have a detrimental affect on girls. According to the literature review done by Coley Lansdale, (1998) studies show that teenagers faced with setting and determining their sense of identity on their own while learning independence from their parents(P.155). This simply indicates that while learning to cope with changes, they must also be concerned with self-image. At this stage many teenagers try to find out: (1) who they are; (2) what they are about, their interest and personalities; and (3) where they are going, in order to discover their place in life. Negative thoughts about ones body can interfere with the development of other attributes. As one look at the young girl portrayed in th e painting, one can notice her pregnant body appearing twisted, perhaps reflecting some elements of her identity being threatened. The dramatic physical changes that happen during teenage pregnancy- such as, weight gain, breast enlargement and swollen of the body, generally makes a pregnant teen feel anything but, at home in ones body. Body image is a prime concern during adolescent years and is only part of a persons identity. In most cases the lack of physical attractiveness affects social relationships and the way one perceive oneself innermost , ones sincerity, intelligence and personality. Adolescents are also confronted with career choices, romantic entanglements and responsibilities that are new experiences in which they make decisions or adjustments to attain their own identity or success. Meanwhile, they are entering a new phase of role requirements creating a turning point of new directions for changes and adaptations; such as the plan to have a baby, pregnancy, childbirth , and care for the baby. According to researchers, earlier findings show that parenting is one of the womans key development tasks and considered to be an important part of an individual current and expected future identities. (Aro, Nurmi, Halmesmaki, 2000 P.180) In other words, because humans are essentially social beings, we are most concerned about how we fit in and measure up. Self- Esteem Low self-esteem among young mothers lead to many problems while they suffer from lack of confidence and hopelessness. Self- esteem refers to self-worth, self-respect, and how one regards or feels about one self. Simply, its ones feeling about various convictions of one self as a capable, competent person who have worth. A feeling of worth means having self-respect, which comes as a result of living up to ones own standard of values. Its how much one value oneself, how important one thinks he or she is, how one see one self and how one feel about ones accomplishments. The symptoms of low self -esteem vary for every teen. Some teens may feel constant tiredness, melancholy, sleep problems and lack of concentration. These symptoms if not noticed can lead to acute depression or various emotional and physical disorders. In fact, most teenage girls who are pregnant find it hard to face reality; that they are worthy and an important person who deserves to feel good every day in their lives a nd one of the factors which maybe keeping them from enjoying the gift of becoming a mother is their self-confidence and self-respect. Social Relationship During adolescents, relationships are very important and they need to be provided with supportive roles. According to researchers, partners may also be at risk for interpersonal problems while experiencing psychological problems connected to adolescent pregnancy. (Moore and Florsheim, 2001, P.101) This emphasizes that expectant adolescent may experience inter-personal difficulties between motherhood and their partners. The interpersonal and social functioning is important simply because parenting is fundamentally a social process. The emotional adjustment to losing a chapter in life can be difficult to make. Among young mothers who desperately want to be a mom will have to adapt to the change in their social relationship. Most parents would have to give up going to parties and dreaming about their futures. Indeed, once these opportunities are missed, they maybe gone for good. This includes having no free time to see friends. It is important to study expectant adolescent couples preci sely because their relationships appear to be at high risk for dysfunction and dissolution which indicates that many teenage mothers and their partners break right up before or shortly after giving birth. (Moore Florsheim, 2001, P.102) One of the reasons for this maybe young mothers are faced with the loss of social relationship while missing out on childhood and arduous and engaging in tedious unpleasant responsibilities of parenthood. Motherhood put tremendous demand upon the time, energy, emotions, and demands on teens, for which they are not prepared. Surely, early parent hood is a response to limited social interactions and relationships, in those who choose to have children at a relatively young age. To sum up, young adolescents continue to exhibit deficits in social relationship disturbances. Education Career Choice Early parenthood also has an effect on adolescents education. The young mothers are forced to discontinue education after birth. This significantly decreases the individual chances for obtaining a general equivalency diploma (GED). According to researchers, studies have shown that if teenage mothers stay in school, they are almost likely to graduate from high school (73%) as their non-parent peers (77%). (Coley Lansdale, P.155, 1998) However, a GED may result in a lower return of future earnings than future earnings with a high-school diploma. The young mothers who lack education are limited to a handful of career choices since jobs require at least a high-school diploma or some college experience. On the other hand, dropping out of high- school is a strong risk factor for early pregnancy and few will return back to school and possibly graduating. This problem causes a concern to the mother as well as the developing baby because of limitations of education and limitations of income. The consequences of education attainment direct a major concern of poverty. Those families with childhood poverty are likely to receive welfare funding during their life course. Overall, 53% of welfare funding is spent on families formed by teenage birth (Coley Lansdale, 1998, P.153). This brings us back to the young girl who is who is more likely to face education attainment and poverty as a result of pregnancy. According to researchers, the perceived cost of early motherhood is from life experiences linked to poverty including isolation of school, unemployment and unmarried parenthood and lack of education and career opportunities. (Coley Lansdale, 1998, P.153) Conclusion Teenage pregnancy is a problem that continuously occurs in the United States and other countries, despite the pregnancy reduction programs that are available. In fact, among the teenagers who become parents; also, lack knowledge of the consequences that may occur from their irresponsible sexual behavior. However, Pablo Picasso; painting Girl before a Mirror (1932) was very inspiring for me to learn more about the social, psychological, and economic factors involved in getting pregnant. Economics play an important role in teenage pregnancy and is a major concern. Mainly poor income and education leave an individual at risk of remaining in poverty. The social factors that contribute include social relationships as well as peer relationships that may be dysfunctional with the chance of ending before and after birth. In the meanwhile, studies clearly suggest that pregnancy fully requires a psychological adaptation on the physical and mental health which appears to influence the health of the developing baby. On the other hand, it is not only one factor that is responsible for the reason why many teenagers are pregnant and becoming pregnant. I believe that more research should be dedicated to what can be used to stop teenage pregnancy and information about some programs that have been tried out and examined for its effectiveness. There is also a need to encourage the use of contraceptions so that many teenagers wont contract H.I.V, A.I.D.S, and sexual transmitted diseases.

Mathematics of Microscope Resolving Power :: Math

Missing Figures Imagine this, you are walking through the forest when all of a sudden you come across the most fascinating insect (perhaps insects may not seem too fascinating at first but once you learn a little about them they are the most fascinating creatures). Well, back to the story, so you find this insect and you realize that it seems very different from those you've previously encountered. Well, being the curious scientist that you are, you take out your trusty magnifying glass and take a look. You move the lens back and forth until you find the perfect image. You see the insect's wonderful colours and patterns which you would not be able to see with your naked eye. What just happened? You simply placed a piece of glass between you and the insect and all of a sudden you get this wonderful view of nature which would otherwise be missed. Well, if you are at all curious as to know how magnifying glasses and microscopes work, then read on and find out. An Introduction to Microscopes The two types of microscopes that will be focused on in this webpage are the simple microscope and the compound microscope. The simple microscope, also known as the magnifying glass, is composed of a single converging lens. The compound microscope is composed of at least two lenses and is generally referred to as a microscope. There are two main purposes of a microscope: 1) to increase the magnification of an object 2) to have a high resolving power Both of these will be examined; however, a greater emphasis will be placed on the resolving power. Magnifying Power (brief overview) Magnifying power: is also called angular magnification. Figure 1a shows an object y in front of a lens. Rays of light reflect off the object through the lens and a now larger image, y', of y can be seen. Once, the image is brought further from the lens, as in figure 1b, the image, y', is even larger. (So as to no discrepency: in figures 1a and 1b, the observer is on the right of the lens looking towards the image y') The magnifying power, M, is given by the following: M = 1 + d/f, where f is the focal distance and d is the distance between the object and the lens Proof of M = 1 + d/f: Figure 1c is the view of the object Y from point C without a magnifying glass. Mathematics of Microscope Resolving Power :: Math Missing Figures Imagine this, you are walking through the forest when all of a sudden you come across the most fascinating insect (perhaps insects may not seem too fascinating at first but once you learn a little about them they are the most fascinating creatures). Well, back to the story, so you find this insect and you realize that it seems very different from those you've previously encountered. Well, being the curious scientist that you are, you take out your trusty magnifying glass and take a look. You move the lens back and forth until you find the perfect image. You see the insect's wonderful colours and patterns which you would not be able to see with your naked eye. What just happened? You simply placed a piece of glass between you and the insect and all of a sudden you get this wonderful view of nature which would otherwise be missed. Well, if you are at all curious as to know how magnifying glasses and microscopes work, then read on and find out. An Introduction to Microscopes The two types of microscopes that will be focused on in this webpage are the simple microscope and the compound microscope. The simple microscope, also known as the magnifying glass, is composed of a single converging lens. The compound microscope is composed of at least two lenses and is generally referred to as a microscope. There are two main purposes of a microscope: 1) to increase the magnification of an object 2) to have a high resolving power Both of these will be examined; however, a greater emphasis will be placed on the resolving power. Magnifying Power (brief overview) Magnifying power: is also called angular magnification. Figure 1a shows an object y in front of a lens. Rays of light reflect off the object through the lens and a now larger image, y', of y can be seen. Once, the image is brought further from the lens, as in figure 1b, the image, y', is even larger. (So as to no discrepency: in figures 1a and 1b, the observer is on the right of the lens looking towards the image y') The magnifying power, M, is given by the following: M = 1 + d/f, where f is the focal distance and d is the distance between the object and the lens Proof of M = 1 + d/f: Figure 1c is the view of the object Y from point C without a magnifying glass.

Wuthering Heights :: essays research papers

The Role of Books in Wuthering Heights   Ã‚  Ã‚  Ã‚  Ã‚  Emily Bronte's 1847 masterpiece of English literature, Wuthering Heights, is a very deep and complex book that cannot simply be classified as a love story since there is no traditional happy ending for the primary characters and the heroine dies halfway through the book. This book is such a classic because Bronte has the ability to transform characters feelings onto the paper like no one else can. One important theme that relates to most of the characters in Wuthering Heights is that of books and the role they play throughout the story. There is no simple response to this question since the answer differs with each individual character. It is evident, though, that books are very important to the various relationships encountered in this story and that they can be interpreted in many different ways.   Ã‚  Ã‚  Ã‚  Ã‚  The first incident in which books play a role in this story is also one of the most powerful scenes in the entire book. It occurs when Mr. Lockwood has determined that he must stay the night at Wuthering Heights, his landlord's estate. Heathcliff's servant, Zillah, shows Mr. Lockwood to his room and cautions him to 'hide his candle and not make a noise'; since Heathcliff would not willingly approve of his staying in that room. Just after Mr. Lockwood enters the room, he discovers three names carved over and over onto the ledge near the window, Catherine Earnshaw, Catherine Heathcliff, and Catherine Linton. Mr. Lockwood begins paging through and examining the collection of books he determines to be Catherine's. The books, he notices, have been well used judging from their dilapidation and 'scarcely one chapter had escaped a pen-and-ink commentary at least, the appearance of one covering every morsel of blank that the printer had left.'; After a short time, Mr. Lockwood dozes off but is awaken quickly by the sound of tapping on the casement window. He sleepily decides that it is the rapping of a nearby tree branch and goes back to sleep. Not much later, he dreams that he is again awakened by the same sound and tries to open the window and break off the source of the distraction. He cannot open it and, breaking the glass, reaches for the branch. To his absolute horror, he finds himself grasping a little ice-cold hand while 'a most melancholy voice'; sobs, 'Let me in let me in!'; In a sense of panic, Mr. Wuthering Heights :: essays research papers The Role of Books in Wuthering Heights   Ã‚  Ã‚  Ã‚  Ã‚  Emily Bronte's 1847 masterpiece of English literature, Wuthering Heights, is a very deep and complex book that cannot simply be classified as a love story since there is no traditional happy ending for the primary characters and the heroine dies halfway through the book. This book is such a classic because Bronte has the ability to transform characters feelings onto the paper like no one else can. One important theme that relates to most of the characters in Wuthering Heights is that of books and the role they play throughout the story. There is no simple response to this question since the answer differs with each individual character. It is evident, though, that books are very important to the various relationships encountered in this story and that they can be interpreted in many different ways.   Ã‚  Ã‚  Ã‚  Ã‚  The first incident in which books play a role in this story is also one of the most powerful scenes in the entire book. It occurs when Mr. Lockwood has determined that he must stay the night at Wuthering Heights, his landlord's estate. Heathcliff's servant, Zillah, shows Mr. Lockwood to his room and cautions him to 'hide his candle and not make a noise'; since Heathcliff would not willingly approve of his staying in that room. Just after Mr. Lockwood enters the room, he discovers three names carved over and over onto the ledge near the window, Catherine Earnshaw, Catherine Heathcliff, and Catherine Linton. Mr. Lockwood begins paging through and examining the collection of books he determines to be Catherine's. The books, he notices, have been well used judging from their dilapidation and 'scarcely one chapter had escaped a pen-and-ink commentary at least, the appearance of one covering every morsel of blank that the printer had left.'; After a short time, Mr. Lockwood dozes off but is awaken quickly by the sound of tapping on the casement window. He sleepily decides that it is the rapping of a nearby tree branch and goes back to sleep. Not much later, he dreams that he is again awakened by the same sound and tries to open the window and break off the source of the distraction. He cannot open it and, breaking the glass, reaches for the branch. To his absolute horror, he finds himself grasping a little ice-cold hand while 'a most melancholy voice'; sobs, 'Let me in let me in!'; In a sense of panic, Mr.

Chemistry Research Part 1 Acids Essay

Ethanoic acid is non-toxic and is a weak acid [4], meaning it will not do any damage to most surfaces as it does not corrode or bind to other metals, therefore can be easily removed through washing or rinsing it [2]. Disadvantages: Ethanoic Acid is the slowest de-scaler of the three acids, and is therefore the least effective. It also may cause an unpleasant smell, and can have a negative effect on the taste of coffee [6] meaning one would need to spend longer time rinsing and cleaning the machine thoroughly to ensure that the taste of the coffee is not affected. Citric Acid Advantages: Citric acid leaves behind zero toxic residues and has just enough acidic concentration to descale without etching or damaging household surfaces in any way and there are no volatile compounds or products that harm the environment. Disadvantages: Because citric acid is a weak acid, it won’t remove heavy build-up of scale very quickly. It is also a powder hence it must be dissolved for use. It also works best with hot water meaning there will be higher energy consumption. Even when used with hot water, citric acid is not as effective at descaling as Sulfamic acid. Sulfamic Acid Advantages: Sulfamic acid is the fastest de-scaler – It dissociates into hydroxonium ions more readily in aqueous solution than the others, therefore giving a greater concentration of atoms that are able to react with the calcium in lime scale. It is safe to use because it does not produce chlorine gas [5], which can be toxic. Sulfamic acid also has a low volatility. Disadvantages: Sulfamic Acid can be an irritant to eyes or skin and is the most expensive of the de-scalers. Q2) How these de-scalers remove limescale Limescale forms when hard water is heated above 61Â °C or when it is left to evaporate on surfaces such as taps and showerheads. Hard water is water that contains high quantities of calcium and magnesium ions. These hardness minerals, in the form of calcium carbonate and magnesium carbonate, precipitate out of hard water to form limescale [1]. Therefore, to clean or remove limescale, something needs to dissolve or soften calcium carbonate and/or magnesium carbonate, so it can easily wash away. Acids cause mineral deposits such as rust to oxidise, thereby weakening them and making it possible to simply wash them away. Lime scale removers work by chemically reacting with the lime scale to form safe chemicals and ions. Lime scale is Calcium Carbonate, and when broken down by strong acids, produces Calcium Chloride, Water and CO2. These are much safer, and can be washed away with water, to remove the CaCl from the area. Bibliography [1] http://www.dynapipe.co.uk/how-to-remove-limescale.htm [2] http://www.coffeehomedirect.com/how/to/clean/a/coffee/maker/with/vinegar [3] http://www.ehow.co.uk/how_7404899_delime-coffee-maker.html [4] http://incarinsurance.org/advantages/advantages-and-disadvantages-of-using-ethanoic-acid-as-a-descaler-.html [5] http://uk.answers.yahoo.com/question/index?qid=20130123013345AA71LkB [6] http://www.p4c.philips.com/cgi-bin/dcbint/cpindex.pl?scy=ZA;slg=ENG;ctn=HD5405/60;dct=FAQ;refnr=0092154;view=aa12_view_partial.html;session=20120502004843_66.249.71.242;faqview=1

Anne: Reaction Paper on Basketball Diaries Movie Essay

On this story, upon reading the title, I thought it will focus on basketball game and competitions but I think I am wrong because it was really about a young man who had bad experiences and struggled to survive. Early in the film, it shows a good friendship of Jim and his friends and where they studied in a Catholic School and a scholar through playing basketball together. It also shows how intelligent Jim is on writing which is great. Unfortunately, young Jim fell into the cruel world of life on the street and heavy drug abuse, smoking, and even stealing others things and money which many students and youth do the same thing in present as we see on televisions and in our society that many young people engage their selves to drugs. I have also witness on how they talk was really disrespectful and awful to hear for a reason that they are using some bad or negative words like motherfucker, fuck you etc. Furthermore, the movie also shows some immoral or wrong doings like the coach who is a gay that like to have sex with his student and also Jim who uses his body to be able to get money to buy drugs. The young characters in the film do lack moral compasses resulting from their poor decision-making. He even leave home because they are already addicted to drugs and doesn’t hear his mother’s advise which is not good to a young students like us. On this film, I have remember the verse in the bible that, ‘’you should honour your mother and father and you will have a long life’’ because of the wrong behaviour of Jim towards his mother that he doesn’t listen to. On the last part of the story, it shows the effects of the drugs like hallucinating and even out of control of their selves. But because of Reggie and his mother, Jim was saved. Overall, it was a mature movie and every young individuals should watch it because it shows how bad drugs, smoking that all of us should not try or let go. Lastly, I think the filmmaker wants us to recognize that this is not all Jim’s fault but it focuses on the various effects of the drugs because in the first place it was really fine, his life and even his career.

Business research methods Essay Example | Topics and Well Written Essays - 2500 words

Business research methods - Essay Example Trends were detected through the tabulation of related figures and the preparation of bar graphs and pie charts that served to clearly illustrate the movement, direction or trend from one year to the next. The researcher proceeded to focus on the construction industry in UK. Primary data were generated by way of conducting interviews and giving out questionnaires for both selected industry major players and for randomly selected representatives of the industry market. Research is basically done to gather data in a systematic manner and to interpret such data in the same systematic manner; throughout the process, the purpose of discovering relevant truths should be clearly imprinted in the mind of the researcher (Saunders, Lewis & Thornhill, 2007: 5). The procedures to gather primary data were done to document the sentiments and views of the people in the industry in their various post. Both similarities and differences amongst the answers they provided to uniform questions were recor ded and analysed to further analyse the impact of the prevailing industry condition on the individual characters making up the industry group. The data gathered were not limited to the construction industry. ... This report can be revised to suit any particular group of users. After all, a research paper can only be useful to the extent that it addresses the concerns and needs of its reader. This truth applies to all written works, including industry profiles and management research papers. Researchers must be mindful of and responsive to the concerns and interests of practitioners - the users of the finished reports - for their research output to serve a purpose and become valuable (Bryman & Bell, 2007: 5). To serve the needs of the Small and Medium Enterprises (SMEs), it can be made to cover more useful details including the needs and demands of the country’s construction industry that can, in turn, be catered to by the SMEs. These needs and demands of the industry can be analysed using supply value chains that would efficiently demonstrate how the needs of the industry as a whole can actually be addressed by properly organising SMEs to produce the required volumes and quantities of the necessary products or to provide the required services. To serve the needs of Multinational Enterprises (MNEs), more data on the investment opportunities and incentives that are offered by the UK government should be incorporated in the report. The comparative advantages of UK, as well, as the next expansion site of MNEs in the construction industry should be drummed up. Tax holidays and other corporate benefits offered by the country to MNEs should be covered in detail. Meanwhile, independent investors who might wish to buy shares of construction companies that are listed in the bourse would want to see the individual financial performance indicators of the industry leaders and to have

How Poverty Affect Health Insurance among Poor in the USA Research Paper

How Poverty Affect Health Insurance among Poor in the USA - Research Paper Example From the economic point of view one can also consider the health insurance as an indicator of the financial standing of the people in the societies. In most of the cases, health insurance helps people to avail the costly healthy checkup in minimum cost and likewise after having the policy if one is not suffering from any kind of disease then he or she may considers this as a loss in his investment. The recent survey in the USA reveals the fact that the poor people are more vulnerable to be get affected by the chronic conditions, and are not in a financial condition to get proper treatment. In most of the cases survey also proves that thee poor family in the USA are not in a position to afford the health insurance for one and all in their family which directly affecting their treatment. L’Ecluse in her analysis mentioned the fact that â€Å"more than half of low-income Californians with chronic conditions put off getting prescriptions or care for those ailments due to cost.† (L’Ecluse) This condition is more common among the families having income of less than $ 50,000. In her review she also mentioned that people with low incomes often have to fight with more than one adverse condition. One among five low-income families in the USA have four or more adverse health conditions to fight in their families such as diabetes, cancer.

Affect on weight gain and sugar water on Mice Research Paper

Affect on weight gain and sugar water on Mice - Research Paper Example Overweight and obesity are interrelated terms for many health complications. Children and adolescents also fall under this category. Many health complications such as diabetes, cardiovascular disease, hypertension, breast, colon and prostate cancers and depression are associated with the obesity and overweight.. Obesity is caused due to the imbalance in the energy homeostasis. Many factors such as metabolic, environmental, cultural, socioeconomic, genetic and behavioral factors are associated with the obesity and overweight. The reason for the increase in the body weight was identified as increased carbohydrate intake mainly in the form of sugars. Carbohydrate intake increases the blood glucose and insulin levels. If simple carbohydrates are taken in the food, the production of glucose is very high and it increases the blood glucose level. Undigestable carbohydrates do not increase the blood glucose level as that of simple sugar and simple carbohydrates. This sort of hyperglycemic re sponse increases the carbohydrate oxidation and contributes to the body fat gain. (Malik, Schulze and Hu). The sudden changes in the blood glucose contribute to the variation in the postprandial glucose concentration. This finally affects the metabolism of the body and induces weight gain. Our body can store 300-500g of carbohydrates as glycogen in the human body and the rest are oxidized and converted into fat. The studies have confirmed that a 480g of oral carbohydrate load did not induce the fat oxidation in the young adults. (Saris). If the percentage of carbohydrate intake is very high then the increase in the body weight will be drastic. The increase in the body weight also leads to the risk of coronary heart disease and Type 2Diabetes mellitus. Obesity is generally caused by the difference in the energy homeostasis of food intake and daily physical activity. Obesity is the nutrition related problem in the developing and developed countries. To overcome obesity, many health gu idelines are focused such as increase in the physical activity and reducing the intake of foods containing sugar and fat. Sugar is a disaccharide molecule. Sucrose, maltose and lactose are compound sugars with the general formula C12H22O11 . (Saris). Sucrose is the common sugar used in our day to day life. Sucrose contains glucose and fructose. Sucrose is the most important dietary factor for weight gain. Readily digestible food have high glycemic index( GI) with higher post prandial blood glucose and insulin concentrations than the less digestible carbohydrates. Sugar containing foods have high glycemic index and increase the carbohydrate oxidation and contribute to body weight. (Saris). Similarly high fructose and galactose content increases the body weight. The galactose and fructose are used as sweeteners in the food and they increase the blood glucose concentration on ingestion. The sweet taste of the sugar is the main reason for the preference and intake of carbohydrate rich f ood. Diet induced obesity is caused by the conversion of carbohydrates into fat deposits in the white adipose tissue and the liver. (Lowndes et al.). The energy metabolism and carbohydrate and lipid metabolism are regulated by a complex network of signaling processes. High sucrose diet can induce the expression of the white adipose tissue and mRNA of liver Lipoprotein lipase enzyme. High sucrose diet is found to increase the risks of cancer. Pancreatic cancer is the most pre dominant cancer in this case. The diet that contains high concentration of sucrose and dextrin acts as the

Moral Dilemmas and Guilt Essay Example | Topics and Well Written Essays - 1000 words - 1

Moral Dilemmas and Guilt - Essay Example Truth-telling or Honesty – As by hiring the candidate of your choice my honesty would be impaired, and e) Individual Freedom – Further my objectivity and self-determinacy would also be affected by this situation. Further, this situation also has the potential to affect my moral behaviour and this also constitutes ethical dilemma. Consultations with the ethics committee comprising of the HR personnel and supervisors, presented the following basic options: a) it would be violation of the general ethical principles as well as the Organization’s ‘Code of Business Conduct and Ethics’ to some extent as are discussed above, however, as all the candidates are of equal footings as yet and are equally compatible and capable as their results of the tests and the experience proves, we can also consider hiring Mr McDonough. But for that effective interviews need to be conducted as these may result in certain other observations about the candidates too. I have also considered the ethical Theory that is suitable for the situation that we are facing now. The applicable theory is ‘Consequentialism’, which presents that the right action is one which produces the best consequences. Considering the information that I have gathered and the priorities I have set, each option was evaluated and the potential consequences for all the parties involved were assessed. Following implications were observed: i) Carry on the interview proceedings of all the candidates, keeping in mind your request and considering Mr McDonough above others: Gives a chance as to find out the capabilities of others too, and satisfies all the three parties, the potential candidates, you and me. It will not cause the doubts in the minds of the candidates as they will all be satisfied that they are being evaluated on their capabilities, appointment of Mr McDonough will be as per your request, therefore, that will also satisfy your request and as all the regular proceedings will be carried and consideration can be paid to other candidates too if some extraordinary ability is discovered, this makes the HR personnel satisfied with their work.  

Accounting and management Essay Example | Topics and Well Written Essays - 1250 words

Accounting and management - Essay Example Wages have increased by almost by 17%, electricity expenses have gone up by 11%; a similar increase has been experienced for accountant charges. Single digit increases have been witnessed by expenses on rent (9.09%), insurance premium (5.66%), and telephone bill (6.25%). The most distressing deviation has been suffered by the component of sundry expenses, by an abnormal amount of 40%. This points out to the fact that the company does not have adequate control on money flowing out in minute amounts. It has spent in necessary amounts that have resulted in the sundry expenses surging so high. The high sundry expenses can have another implication as well. There might be corruption in the system and the employees take undue advantage of the same. There needs to be sufficient control on the expenses as revealed by the analysis. Samuel Pepys needs to carry out adequate research before he embarks on the preparation of annual budget. The company had actually exhibited operational efficiency by garnering a higher sales volume than was budgeted. However, all of that achievement got subsided by the enormous costs incurred by the company. Use of accessories like telephone and electricity must be regulated and used as needed. Unnecessary wastage of costly resources must be avoided. Methodical accounting of all expenses must be carried out and reviewed on a periodical basis so that the purpose for which a cost is occurring gets effectively monitored. The management should initiate proper steps to ensure that they can check the adverse labour rate variance and material cost variance. Though the actual sales has increased from the budgeted sales, yet because of the increased expenditures, the company’s actual profit is lower than that of the budgeted profit. So, to check the excess expenditures proper steps are recommended to the

Approaches to Decision Making Essay Example for Free

Approaches to Decision Making Essay There are two common ways to make decisions regarding changes in an organization, especially when others are involved in the end result. The two ways would be to make decisions individually, making the decision by yourself or by creating a committee, getting others involved in the process. Knowing that something needs to change, means that there has been a problem identified, evaluating alternatives and then selecting the solution. Depending on the problem and the criteria that will be evaluated in making the final decision, this will play an important factor on whether individually making the decision is better than a group decision. When making decisions and changes that are going to effect many, it typically is better to make group decisions. For larger companies, it is typical that a committee or a team would be created. Bringing together individuals of the organization that would be effected by these changes. Having a committee involved in the decision brings more views, thoughts, past experiences and suggestions to the table to be evaluated for optimal solutions. Advantages of a group decision is there are more options contributed, the better chances that decisions made would be accepted by those involved in the decision as well. â€Å"Quantities and diversity of information are greatest when group members represent different specialities†. (Robbins, DeCenzo, Coulter, 2011, p. 71). Finding a suitable solution is half of the battle, the next half would be implementation. By having a group decision enforced, will increase the success of changes since they were a part of it and will encourage change. In the example provided about budgetary concerns, it would be suggested that a committee be created with upper management from finance, human resources, and department managers to discuss how overhead such as employees, supplies and other capital costs are effecting our business. Before having the initial meeting it would be suggested for each manager to evaluate their department and be ready to give suggestion of where they would be able to make individual changes without sacrificing the well being of the patients care. Once all contributions are made from each department, hearing the options of solutions would allow the committee members to discuss the  changes and place value on which options could be most beneficial. Options like reducing employee head count or hours, re-evaluating vendors where supplies are purchased from, eliminating overtime costs by having back up staff available or changing processes by reducing paper trails and going electronic. Each of these will need to be analyzed on immediate consequences or benefits and what the longer term effects will be. The disadvantage of working with a committee is that there will prolong the process of making a decision, more meetings, more time and there could be more resistant from individuals that will need to be â€Å"talked into† this decision. In the example about making budget cuts, one could make the decision alone and not consult with any other departments. The individual making decisions to cut staff, supplies or capital costs would need to have a comprehensive understanding of all costs associated with the organization and what implications could be by reducing budgets. Even though it is just one person making the decision, it is very important to still do a thorough evaluation of what the problems are, evaluate multiple solutions and weigh the benefits or consequences of these changes. It would be very important to obtaining financial monthly statements/costs that are associated with each department. The benefit of making decisions solely is that multiple meetings would be eliminated, do not need to â€Å"sell† your idea or solution to others, and a decision could be made quicker which will save time and money for the organization. The disadvantages of making a decision like this where it effects a group, out weigh the benefits. You do not have access to others input and past experiences who have dealt with similar situations or hearing what concerns your management will have. By not including others, you have a higher chance of the decision not being welcomed by all and having resistant to the change and implementation. References: Robbins, S., DeCenzo, D., Coulter, M. (2011). Fundamentals of Management: Essential Concepts and Applications (7th ed.).

Scan Of The Airline Industry For Flydubai Tourism Essay

Scan Of The Airline Industry For Flydubai Tourism Essay Dubai is considered one of the most important trading hubs in the Middle East region. Its rapid growth in its major infrastructure elements had attracted many multinational companies across the world to open their regional offices in the city. This had its positive effects on Dubai economical growth as it became a golden gate for regional Middle East businessmen to trade with other international companies. As a result of this, the need for a low cost airline that provides its services for business men within the region had increased. The city experience with the airline industry is not new as it is the home city of Fly Emirates, which is considered one of the best airlines in the region. This industry had its great effect on Dubai economical growth in the past 20 years and will have its strong impact in shaping the emirate future. In March 2008, the second low cost airline was lunched under the name of Flydubai and started its operations in Dubai International Airport Terminal 2 in J une 2009. (For more information on Flydubai and its operations, please refer to Appendix 1). We have defined our relevant market for Flydubai as a low cost carrier (LCC) within the product form level. Being positioned as a low cost national airline carrier, its facing a high competition from other national airlines which force the relevant market to be within the product form. (For more information on the relevant market please refer to appendix 2). This paper will focus on presenting an environmental scan of the airline industry within the Middle East region during the time frame of 3 years (2009-2012). In order to do so, we will identify the significant trends and their consequent implications on Flydubai relevant market. This report will include an in depth review of the macro, micro analysis and its implications of Flydubai relevant market in the next three years. Body: In identifying the major key trends in the macro environment of Flydubai, we have addressed several issues that include the political, social and economical trends. Flydubai was established by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice-President, and Ruler of Dubai orders in march 2008 and started its operation in its first flight to Lebanon on June 1st 2009.Being fully owned by Dubai government and enjoy the full facilities offered in terminal 2 at Dubai International Airport, the company is having a competitive advantage compared to its rivals in the market as it enjoy the full government support and airport services. Furthermore, the current government trend in the labor force is towards emiratization and protecting labors rights. Being a part of the Fly Emirates Group, the organization will face no problem in emiratization as it will follow Fly Emirates emiratization strategy. The major challenge that Flydubai will face is being able to offer high paid jobs and reduce its operational costs as it is considered a low cost airline company. Living in the current financial crises era, Flydubai was established in one of the most difficult time the country economy had faced in the last 25 years. Falling oil prices, cooling real estate and construction markets, together with a slowdown in the tourism sector, especially in Dubai, means the UAE is expected to post low or possibly negative GDP growth in 2009, according to analysts (Arabian Business, 2009). This information may be considered negative to many airline companies but it may be positive to a low cost airline like Flydubai as people are now focusing more in reducing their expenses as the incomes are reduced. This means their tendency of consumers focusing more on prices is increasing. Furthermore, consumer behavior is changing towards low cost airlines especially in the Middle East region as consumers are persuaded by low prices and a better service offered by low cost airlines. According to a study done by Arabian Business website, it was found that 83 percent of the respondents would switch their preferred airline carrier, for a cheaper price, while 17.6 percent believed they would consider alternatives and trade off between the discount and lost air miles. It can thus be inferred that pricing plays a significant role in consumer behaviour and the decision making process especially in the current economic downturn era (Glass, 2008). According to Dubai department of Tourism and commerce marketing 3.85 million tourists had visited the emirate in the first half of 2009, a five percent increase on the same period of 2008. This figure strongly shows the current tourism industry market and how attractive it became even though of the current economical downturn. Other figures expect that the number of tourists will fall compared to 2008 figures but most figures have stated that there will be a positive growth in 2010. This figure shows that Flydubai will see a future growth rates in the coming 3 years as terrorism sector restore its high figures after overcoming the current downturn. As observed by Andrew Cowen, CEO of SAMA Airlines, the market is shifting from the traditional major airlines business travel towards low cost carriers for trips within the GCC. Business travelers are changing their perception of low cost carriers, supported by the current economic downturn and the increase number of foreign businesses within GCC countries entering the UAE. This shows a trend of an increasing demand for low cost carriers in the next three years (High time for low cost carriers, 2008). (For in depth information on the analysis of the macro environment of the airline industry please refer to Appendix 3) In identifying the major key trends in the micro environment the following aspects that includes, Customers, Employees, media, shareholders, competitors and suppliers. Customers who are price conscious are concerned with low cost airlines. Flydubai has focused on pricing strategy and flexibility because these two factors play a big role in determining the customers decision process on which airlines they choose to travel with. Moreover, the number of tourist from around the world including the region will grow more than 40% in the next 3 years in Dubai (www.realtyna.com). This shows that there will be increased number of customers who will use Flydubai airlines within the next three years due its successful use of pricing strategy and flexibility. The Employees of Flydubai have good experiences and they were carefully selected from twelve different nationalities. According to Kenneth Gile, chief operating officer of Flydubai said: We are extremely pleased with the talent of the pilots we have on board. On average, they each have more than 4,000 hours serving as captain in similar aircraft and a total experience of more than 8,000 flying hours this is impressive by any standard (Sambidge, 2009). Flydubai is fully owned by the government of Dubai and its considered as a part of its mother company the Emirates Group. The main strategy that Flydubai is willing to use for their marketing strategy is through word of mouth (buzz). This is because Flydubai is a low cost airline; they tend to set low budgets for their advertisements to keep their prices low. The direct competitors of Flydubai are Air Arabia and Al Jazeerah airlines because these two airlines are also low cost airlines in the same country as Flydubai. However, the major competitor of Flydubai is Air Arabia because, first of all, they are the first to claim about low cost airlines in the Middle East region. Moreover, they hold the highest market share in the relevant market as identified before. Our market share comparing to those two carries are low because Flydubai just recently launched to the market. But, within the next three years we expect rapid growth in the market share because Dubai is a destination for tourists. The major indirect competitor is Fly Emirates which stands as the leader in airline industry in the relevant market and it will keep its performance in the next three years. The second indirect competitor is Etihad Airlines which is growing fast because of the unlimited support from Abu Dhabi government. In addition, those airline carriers make low price offers for the same destination that we have flight lines to. The supplier of Flydubai is Boeing. Flydubai announced an order of 50 next generation 737 aircraft from Boeing. Sheikh Ahmed bin Saeed al Maktoum said: The Boeing Next-Generation 737 is ideally suited to our mission to bring some two billion regional inhabitants affordable, efficient and flexible travel options to and from Dubai.(For more information on the micro environment analysis, please refer to Appendix 4). Implications: Primary demand: Low cost airlines are focusing on customers who are price conscious. The number of customers using the LCC airlines is increasing and it will continue growing in the next three years (www.gulf-daily-news.com). This is because, first of all, the percentage of tourists will increase by 40% within the next three years which shows that the market share of LCC will increase as well. Secondly, because of the economic condition, many people tend to save money and spend it on low cost airlines to travel more to the desired destinations. Users of Low cost airlines contain all different ages and nationalities. Moreover, cost is one of the main factors that affect customers ability to buy. The costs of these carriers are low and will continue to remain low in the next three years. This will increase customers ability and willingness to buy. Selective demand We can define the consumer decision making process as an extensive problem solving level, where they are introduced to a complete new brand with low brand knowledge. So, Flydubai should infusive more on their brand identity through the media and other communication types in order to enrich consumers knowledge. Once Flydubai had increased the level of consumer knowledge, we expect huge increase in market share in the next three years because the decision making process is going to shift from extensive problem solving to routine which is low information search about the company. Therefore, we expect major change within the next three year upon the factors we mentioned above. Segmentation: As for segmentation we expect to see a rise in the population of the UAE in the following 3 years. According to the electronic portal of Gulf News the population of UAE is approaching six million as of now and it is expected to escalate even further by the end of this year. An increase in construction in the coming years requires more labor to be imported from foreign countries, thus increasing the number of potential customers (low income and middle-class lifestyles) who might want to use our services. Moreover, economic boom can also be a factor for businessmen to travel to and from Dubai more frequently. In addition, the number of students travelling to the UAE for education is expected to increase in the near future; this implies that they will most probably select Flydubai as their primary mode of transport to travel to and from the UAE, since the economic condition shows very little signs of improvement in the near future. More tourists are expected to arrive in the UAE within the near future out of which a section of them are extremely price sensitive travelers. Another scenario would be that the current economic downturn continues to effect economies world-wide within the coming three years increasing the number of price-sensitive customers in the eight markets we operate in. To keep up with the projected demand, Flydubai is planning to increase its fleet size from 5 (currently) to 54 aircrafts in the coming years. An increase in fleet size would allow Flydubai not only to accommodate a large number of clients but also expand its reach in terms of destinations. Conversely, the announcement of the new GCC rail network which is the new transportation class in our relevant market is expected to have a slight negative effect on Flydubais operations in terms of loosing clients that fall in our target segmentation. The GCC rail network and Flydubai have one common destination which is Qatar. Once the GCC rail network begins its operations there is a high possibility of losing out on our current and potential clients. (For more information on segmentation please refer to appendix 5). Competitor analysis Our major competitive in our relative market is Air Arabia and then Al Jazeera Airlines. Air Arabia is holding major market share because they are the first to claim about launching first low cost airlines in Middle East region. However, Flydubai can compete with those two direct competitors when we focus on our competitive advantage which is price leadership. Also, location is another important factor due the number of travelers that are using Dubai Airport comparing to Sharjah Airport. In addition, being part of the Emirates Group will add more value to Flydubai brand equity which will make it easier to make customers shift toward our company within the next three years. (For more information on competitor analysis, please refer to Appendix 6) Conclusion: In conclusion after analyzing the environmental micro and macro trend for Flydubai, we observed that there are two major changes in our relevant market. First, the increase of the tourism level in Dubai as we expect the current economic downturn era to change its direction towards positive figures in the next three years. Also, the companies holders and businessmen attitude towards low cost airlines is changing by using it as these airlines are providing business men services aboard such a business class and wireless internet connection. The number of competitors within the low cost airline industry is going to increase in the coming years as new airlines such as Bahrain Airlines starts its operation this year. Secondly, full service airlines are expanding their market towards low cost airline by introducing low price tickets that attract price sensitive consumers. We expect that within the next ten years a new class level will enter the market in the GCC region which is trains trans portation. Also, a new form level will emerge in the relevant market which is a combination between full services and low cost carriers. Finally, within the next three years we expect those changes in the relevant market to be reshaped affecting the primary and selective demand. Bibliography (2009, October 18). Flydubai airline. Retrieved from http://www.dubaifaqs.com/Flydubai.php McKechnie, D, Grant, J, Katsioloudes, M. (2008). Positions and positioning: strategy simply stated. Emerald Group Publishing Limited, 9(5), Retrieved from http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/3300090502.html doi: 1751-5637 (2009). Environmental scanning. Wikipedia. Retrieved (2009, October 17) from http://en.wikipedia.org/wiki/Environmental_scanning (2009). Flydubai. Wikipedia. Retrieved (2009, October 17) from http://en.wikipedia.org/wiki/Flydubai (n.d.). flydubai, who we are. Retrieved from http://www.Flydubai.com/whoweare/fleet.aspx (2009, June 8). Two more tough years for the airlines. Retrieved from http://www.eturbonews.com/9675/two-more-tough-years-airlines Nagraj, A. (2009, September 16). Gloomy skies for the airline industry. Retrieved from http://www.kippreport.com/2009/09/gloomy-skies-for-the-airline-industry/ Centre for Asia Pacific Aviation, Initials. (2009, October 15). Middle East LCC wrap: Air Arabia, Jazeera, Flydubai, nasair, sama and Bahrain Air. Retrieved from http://www.centreforaviation.com/news/2009/10/15/middle-east-lcc-wrap-air-arabia-jazeera-Flydubai-nasair-sama-and-bahrain-air/page1 Riaz, D, Kapadia, S. (2007). Air Arabia, Priced so that you can fly [5-14]. (Adobe Digital Edition Version), Retrieved from http://ae.zawya.com/researchreports/efg/20070701_efg_110604.pdf Schewe, , Charles, D, Hiam, A. (n.d.). market segmentation. Retrieved from http://www.quickmba.com/marketing/market-segmentation/ (2009, 10 07). UAE population reaches six million. Retrieved from http://www.google.com/hostednews/afp/article/ALeqM5j24H1v8s1BWuNXEwptqRIiB_-OOA (2009, 10 07). Expat numbers rise rapidly as UAE population touches 6m. Retrieved from http://uaeinteract.com/docs/Expat_numbers_rise_rapidly_as_UAE_population_touches_6m/37883.htm (2009, April 7). FlyDubai opens for business with flights to Beirut and Amman. Retrieved from http://www.ameinfo.com/191649.html (2009, October 8). Number of tourists in Dubai set to grow by 40 per cent . Retrieved from http://74.125.153.132/search?q=cache:EPQhPUeolAEJ:www.realtyna.com/dubai_real_estate/dubai-rss-news/number-of-tourists-in-dubai-set-to-grow-by-40-per-cent.html+http://www.realtyna.com/dubai_real_estate/dubai-rss-news/number-of-tourists-in-dubai-set-to-grow-by-40-per-cent.htmlcd=1hl=arct=clnkgl=ae Sambidge, Initials. (2009, March 18). flydubai appoints pilots, cabin crew. Retrieved from http://www.arabianbusiness.com/549994-Flydubai-appoints-pilots-cabin-crew Sambidge, A. (2009, August 11). Dubai tourists up 5% in H1 official. Retrieved from http://www.arabianbusiness.com/564508-dubai-tourists-up-5-in-h1official (2009, 10 07). UAE population. Retrieved from http://archive.gulfnews.com/articles/09/10/07/10355378.html Redpath, H. (2009, June 16). Dubais First Low Cost Airline Takes Off. Retrieved from http://multivu.prnewswire.com/mnr/Flydubai/38830/ Redpath, H. (2009, June 16). Dubais First Low Cost Airline Takes Off. Retrieved from http://www.zawya.com/story.cfm/sidZAWYA20090616081711 Appendix 1 Back Ground information on Flydubai: Flydubai is the UAE second low cost airline that was established in March ,3rd 2008 on the orders of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice-President, and Ruler of Dubai. The company first flight was in June 1,2009 to Beirut in Lebanon followed by flights to Amman, Jordan, on June 2, Damascus, Syria, on June 8 and Alexandria, Egypt, on June 9, giving the new airline a total of four destinations in just nine days. (Redpath, 2009). The company had ordered 50 Boeing 737 and is going to receive 10 airplanes each year for the next five years. (Flydubai,2009) Currently the company runs its operations in Dubai International Airport terminal 2 that was redesigned for the new airline. Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of Flydubai said: This region is very dependent on air transport. It is a great credit to the vision and leadership of Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, that this airline has now taken off, thereby ensuring residents and visitors alike will be able to travel to more places more often. (Redpath, 2009). The Flydubai model is simple, with customers only paying for the services they want. The ticket price includes all taxes and one piece of hand baggage, weighing up to 10kg, per passenger. Passengers have the option to purchase checked-in baggage in advance at just 40AED for the first piece and 100AED for the second, weighing up to 32kgs, subject to availability. Checked baggage is strictly subject to availability and passengers are advised to book early to secure the space, as only pre-purchased baggage can be guaranteed. (Redpath, 2009) Flydubai aims to make travel a little less complex, a little less stressful and a little less expensive, explained Flydubai CEO Ghaith Al Ghaith. Our passengers have the option to customize their travel experience depending on what services they want and how much they want to pay. (Redpath, 2009) We plan to stimulate the markets in which we operate and encourage people to travel to more places more often. Flydubai aim is not to drive traffic away from the other carriers but to help grow these markets. When you consider that low cost travel in this region could be as little as 2% of all air travel, as opposed to more than 20% in Europe and America, it is clear that there is a lot of untapped potential in these markets. (Redpath, 2009) In addition, Flydubai will fly to airports that are currently underserved by the traditional carriers. In a region which is so dependent on air transport, we are looking forward to providing the reality of accessible, low cost, uncomplicated travel (Redpath, 2009). Appendix 2: Product Market Structure: The above market structure was used to identify Flydubai relevant market within the airline industry in the Middle East region. We started the structure with the most basic need which is the need to travel in the region. This provided us with three alternatives that include airplanes, buses and cars. The product form is divided between full service carriers and low cost carriers as they differentiate in prices and services being offered to customers. From this structure we can identify Flydubai relevant market within the product form level. This is because the degree of competition and substitutability within the brand suppliers are high, as they all offer low prices with similar routes within the region. This push the relevant market upwards towards the product form level. Furthermore, Flydubai indirect competitors include Fly Emirates, Etihad airlines and Saudi airlines. These full service airlines are competing with Flydubai indirectly by providing low prices with full services. O n the other hand our direct competitors include Air Arabia and Al Jazerra airlines that are both low cost airlines that perform within the region. Further explanation on competition will be provided in the Micro analysis in the competitors section. Appendix 3 Macro Environment: In studying the external environment of Flydubai in the next three years we will focus on the Macro and Micro environment. This study will help us in finding out the effect of these external factors on the company in the next few years. The Macro environment factors will include Political, economical, social and technological aspects under which Flydubai will be affected by. 1) Political Analysis: A) Government Regulations: Flydubai was established with orders of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice-President, and Ruler of Dubai. Being owned by the Dubai government the company faces no difficulties in laws and regulations as the airline industry in the Emirates is booming through the process of liberalization the airline industry that the United Arab Emirates is adapting. B) Political Analysis: In studying the overall political environment of the United Arab Emirates, we find it one of the most stable countries within the region. Such political approach of peace seeking had made the country a trading hub in the region. This will certainly have its positive effect on flydubai operations as to perform in stable political environment. C) Employment Laws: Protecting labors rights and Emiratization is considered the main aspect that the UAE government is taking into consideration now a days. Companies are now forced to have a certain percentage that of emirates locals that will increase in the following years as there is more emphasis on employing locals in the private sector. Being a part of Emirates Airlines Group, Flydubai will certainly adapt its mother company in hiring and training locals in suitable jobs. The challenge that Flydubai will going to face is to decrease costs in one hand and provide well paid jobs in the same time . 2) Economical Analysis: A) Inflation Rate: The inflation rate in the UAE is predicted to fall from last years 11.1 percent level to seven percent in 2010, according to a new report. (Sambidge, 2009). This is considered a positive aspect for Flydubai as it will have its positive effects in reducing the company costs in oil and ground operations. High inflation rates reaching to 11 percent last year was a threat to low cost airlines such as Air Arabia and Al Jazerra Airlines that faced a problem of high oil prices. This good news will make Flydubai compete even stronger on prices as inflation rates goes down. B) Economical Analysis: Falling oil prices, cooling real estate and construction markets, together with a slowdown in the tourism sector, especially in Dubai, means the UAE is expected to post low or possibly negative GDP growth in 2009, according to analysts. (Sambidge, 2009). Living in the current World Financial Economic Crises the UAE economy in general and Dubai in specific faced a hard time in 2009 but analysts forecast that there will be more positive figures in 2010. This information is considered a negative too many airline companies but may be positive to Flydubai as people are now more focus in reducing their expenses as the incomes are reduced. This means their tendency of consumers focusing more on prices which is a positive thing for a low cost airline. Additionally, analysts forecast that the economy will grow in 2010 again and this will certainly have its effect on the company growth. 3) Social Analysis: A) Demographics: More than 300,000 people will be added to the UAE population this year to record the highest growth of 6.3 per cent in five years and Dubai would likely emerge as the fastest growing emirate, official figures show. The rise rebuffs reports that the global financial turbulence has triggered a mass exodus of expatriates out of the country, mainly Dubai. From 4.75 million in mid 2008, the UAEs population is projected to increase to 5.066 million in mid 2009, showed the figures by the Ministry of Economy. This figure are going to increase in the next few years which will certainly have its positive effects on the airline industry in UAE considering that expatriates make an approximate percentage of 80.1 of the above figure in 2009 according to the ministry of economy. Furthermore, the figures show that the 25-29 year age group was the largest in the UAE in mid 2008, standing at 777,186. It was followed by the 30-34 age groups, which was estimated at 754,289 and 35-39 groups of 588,505. This clearly indicates that most of the population is young and is going to shape the tourism and aviation market in the next couple of years. B) Consumer Behavior: According to a study done by Arabian Business website, it was found that 83 percent of the respondents would switch their preferred airline carrier, for a cheaper price, while 17.6 percent believed they would consider alternatives and trade off between the discount and lost air miles. It can thus be inferred that pricing plays a significant role in consumer behaviour and the decision making process especially in the current economic downturn era. Furthermore, customer loyalty in the low cost carriers is low as its directly related to price. Flydubai should consider this into account and introduce customer loyalty programs in order to maintain a higher level of customer loyalty. (Glass, 2008). C) Leisure Interests: 3.85 million tourists had visited the emirate in the first half of 2009, a five percent increase on the same period of 2008 According to Dubai department of Tourism and commerce marketing . This figure strongly shows the current tourism industry market and how attractive it became even though of the current economical downturn. Other figures expect that the number of tourists will fall compared to 2008 figures but most figures have stated that there will be a positive growth in 2010. D) Career Attitude: Business travelers are changing their perception of low cost carriers. As observed by Andrew Cowen, CEO of Same, the market is shifting from the traditional major airlines business travel towards low cost carriers for trips within the GCC. This changing attitude, supported by the current economic downturn and the increase number of foreign businesses within GCC countries entering the UAE, shows a trend of an increasing demand for low cost carriers in the next three years. (High time for low cost carriers, 2008). E) Technological Development Analysis: Following its mother company Emirates Airlines, we expect that Flydubai become a market leader in providing advanced technological solutions to its passengers by using the large experience that emirates airline have. If such direction was adapted, it will certainly provide the needed strength that Flydubai need in competing with its direct and indirect competitors. Appendix 4 Micro Environment: Stakeholder Analysis: This means to analyze the micro environment which includes the following factors: the customers, employees, shareholders, media, and the competitors. A) Customers: Customers who are price conscious are concerned with low cost airlines. Flydubai has focused on pricing strategy and flexibility because these two factors play a big role in determining the customers decision process on which airlines they choose to travel with. Price strategy and flexibility of Flydubai include low pricing strategy and easy booking with increased choices. As Sheikh Ahmed bin Saeed Al-Maktoum, Chairman of Flydubai said: As a true low cost airline we are geared towards providing our passengers with the best price and increased choice. We will operate efficiently and continually evolve to deliver the best possible product to our customers. (Flydubai opens for, 2009). The cost of Flydubai from Dubai airport to Doha airport would cost 200DHS, whereas other major airlines such as; Emirates or Qatar airlines would cost approximately 1000 or more for a one way ticket (Flydubai home page, 2009). This shows that Flydubai is much cheaper and has managed to keep prices low due to the successful use of their pricing strategy. Moreover, the number of tourist from around the world including the region will grow more than 40% in the next 3 years in Dubai (Number of tourists, 2009) .This shows that there will be increased number of customers who will use Flydubai airlines within the next three years due its successful use of pricing strategy and flexibility. B) Employees: Flydubai airline has received more than 11,500 applications from flight and cabin crew. There are 18 first officers, 61 captains, and almost more than 8000 candidates for pilots were selected from twelve different nationalities (Sambidge, 2009). The staff has good experiences and was carefully selected. According to Kenneth Gile, chief operating officer of Flydubai said: We are extremely pleased with the talent of the pilots we have on board. On average, they each have more than 4,000 hours serving as captain in similar aircraft and a total experience of more than 8,000 flying hours this is impressive by any standard (Sambidge, 2009). Furthermore, employee and staff hospitality is very important. This is because the employees and staff were selected from twelve different nationalities and they need to feel comfortable with the new culture they are facing in order to work efficiently. D) Shareholders: Flydubai is fully owned by the government of Dubai and its considered as a part of its mother company the Emirates Group. The company has no other shareholders currently as there its 250 million dirhams capital is completely raised by the government. E) The media: Obviously, through observations, Flydubai has made many advertisements through publicity such as; Newspapers (e.g. gulf news) and internet websites. However, the main strategy they used