SWOT of Mercedes Essay Example for Free

SWOT of Mercedes Essay Strengths Due to Mercedes is a leading of automobile companies and lead other manufacturer around the world. It is well established, provides high quality vehicles, and enjoys very good branding, earning itself plenty of respect and prestige. It is a well-known provider of luxury, offering solid design and expertly tuned ride comfort, making them one the most comfortable cars to ride. The company is also market savvy, with good access to global distribution with an array of agreements and alliances. Weaknesses The great quality means that they are price is very expensive, with much of the cost as a result fashion. The strong branding which promotes this has positives and negatives consumers like a good brand, but high prices can also be an issue. Promotion is one clear source of weakness. The companys promotional campaigns are rare, and the cars take a long time to make, which can lead to impatient customers. Recently, UAW contracts have cast the company under a negative light. Mercedes Benz should not lose sight of the ever changing market base. And keep a keen eye on the needs of the consumer, and the competitors. Opportunity There will always be plenty of opportunities for Mercedes-Benz, which can lead to higher profits and future expansion. The new clean energy cars will be the future, and will be a major new opportunity for the company if they can secure the right technology. Booming car markets in the world offer new places to sell, and the honing of already established features will ensure that new customers will want to purchase from Mercedes-Benz. Threats Competition is increasing, as new and dominating Asian car markets move towards the global stage. Japan and America have increased car tax for large luxury cars, which makes them less desirable. There are also more subtle social and cultural factors which could have consequences for profitability in the future.

Theodore Dreiser and Psychology :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  At the time of Theodore Dreiser’s writings world culture was looking to find the psychological reasons for society’s miscreants. Psychology was the new science fad due to the popularity of Freud and other psychologists. People were beginning to delve into the world of the subconscious as the source of their troubles. No longer were all mental illnesses considered maladies of the brain. Some were being able to be treated through the treatment of the psyche, a Freudian term. Hypnotism was a popular method of therapy. By investigating the dreams and hidden memories psychotherapist believed they could find the root of the afflictions of their patients. The lounging couch now so greatly associated with the psychotherapeutic method of free association was just coming into popular use.   Ã‚  Ã‚  Ã‚  Ã‚  This time period reflects the ideas that surrounded Dreiser. Growing up poor in Indiana as the ninth of ten children in a devout Catholic German immigrant family, Dreiser received little formal education as his family moved from town to town. While able to secure a college education at the University of Indiana he only managed to stay enrolled for one year. However, he was voracious reader. One of his favorites was Dr. Sigmund Freud, the preeminent psychologist during Dreiser’s life. This fascination with psychological theories as well as his ability to understand them would become a major trademark of his later work such as Sister Carrie, in which he details the rise and fall of a working girl. It is also predominant in his most successful work An American Tragedy, in which he spins the tale of a psychopathic, overly ambitious young man who will stop at nothing including murder to attain wealth and great status.   Ã‚  Ã‚  Ã‚  Ã‚  Sister Carrie is preoccupied with Dreiser’s statement that society is two concerned with the societal demands for material success. This is the sociological declaration made in this novel. The author makes the reader see this. Take the following passage: â€Å"A woman should some day write the complete philosophy of clothes. No matter how young, it is one of the things who wholly comprehends. There is an indescribably faint line in the matter of man’s apparel which somehow divides for her those who are worth glancing at and those who are not. Once an individual has passed this faint line on the way downward he will get no glance from her. There is another line at which the dress of a man will cause her to study her own.

Coloplast a/S †Organizational Challenges in Offshoring

COLOPLAST A/S – ORGANIZATIONAL CHALLENGES IN OFFSHORING Coloplast one of today’s leading suppliers for medical devices and associated services, was established in 1957 in Denmark. The company operates in 5 business areas: ostomy, urology (continence care), wound care, skin health and â€Å"Amoena†, for external breast forms. In 2004, 92. 5% of the total group profit derived from the chronic care divisions ostomy and continence care, which have very stable product lines.However, as a part of the company’s 2008 strategy consideration revenues were supposed to be ensued by a total of 20% of products established within the past 4 years, dating no further back than 2004. Coloplast is one of the companies that were born globally. In the year of its foundation already every second ostomy bad was being exported, by 2005 97% of its revenue was generated outside of Denmark. Until 2001, the company had six major production facilities within Denmark.In 1999, the manag ement level, for the first time, took a closer look at the idea of offshoring its production to a low-cost location. During the following thorough evaluation period the organization carried out extensive feasibility studies and interview Danish companies, which had already offshored to one of the locations in question. The evaluation committee undertook field trips to Poland, Ireland, Czech Republic and Hungary. Eventually, it had been decided to offshore to Hungary.Coloplast’s managers where aware of the language barrier on the Hungarian side as well as the social impact problems due to the redeployment of Danish employees, hence they took precautions to avoid work stoppages; they introduced an open and honest communication policy. The substantial one-off costs could be minimized by transfer or reassignment of employees in combination with the usage of voluntary attrition and early retirement. However, the offshoring process uncovered and amplified the weaknesses of the dece ntralized organization.The management realized in order to effectively transfer the knowledge to Hungary they had to introduce standardization into their production process. The company’s internal organization had to be changed very fundamentally. Offshoring to Hungary was a great success and the company gained considerable knowledge. Estimates forecasted an annual growth rate of 10% leading to a doubled production in 2010, which would require 50% more staff and space. Despite the fact that the Hungary project went very ell, management acknowledge that they had missed out on a few great opportunities concerning for example local sourcing, because the offshoring organization had consumed most of the managerial capacities. The main question for Rasmussen was now: â€Å"Should the internal organizational issues be tackled fist and the offshoring to China initiated later, or is the knowledge they have gained and the guideline they have derived from the last offshoring project en ough to proceed immediately without the risk of overseeing important issues again?

John Augustus Roebling, Builder of the Brooklyn Bridge

John Roebling (born June 12, 1806, Mà ¼hlhausen, Saxony, Germany) didnt invent the suspension bridge, yet he is well-known for building the Brooklyn Bridge. Roebling didnt invent spun wire roping, either, yet he became wealthy by patenting processes and manufacturing cables for bridges and aqueducts. He was called a man of iron, says historian David McCullough. Roebling died July 22, 1869, at age 63, from a tetanus infection after crushing his foot on the construction site of the Brooklyn Bridge. From Germany to Pennsylvania 1824 - 1826, Polytechnic Institute, Berlin, Germany, studying architecture, engineering, bridge construction, hydraulics, and philosopy. After graduating, Roebling built roads for the Prussian government. During this period, he reportedly experienced his first suspension bridge, Die Kettenbrà ¼cke (chain bridge) over the Regnitz in Bamberg, Bavaria.1831, sailed to Philadelphia, PA with his brother Karl. They planned to migrate to western Pennsylvania and develop a farming community, although they knew nothing about farming. The brothers bought land in Butler County and developed a town eventually called Saxonburg.May 1936, married Johanna Herting, the town tailors daughter1837, Roebling became a citizen and a father. After his brother died of heatstroke while farming, Roebling began working for the State of Pennsylvania as a surveyor and engineer, where he built dams, locks, and surveyed railroad routes. Building Projects 1842, Roebling proposed that the Allegheny Portage Railroad replace their continually breaking hemp coil ropes with steel coil ropes, a method he had read about in a German magazine. Wilhelm Albert had been using wire rope for German mining companies since 1834. Roebling modified the process and received a patent.1844, Roebling won a commission to engineer a suspension aqueduct to carry canal water over the Allegheny River near Pittsburgh. The aqueduct bridge was successful from its opening in 1845 until 1861 when replaced by the railroad.1846, Smithfield Street Bridge, Pittsburgh (replaced in 1883)1847 - 1848, the Delaware Aqueduct, the oldest surviving suspension bridge in the U.S. Between 1847 and 1851 Roebling built four DH Canal aqueducts.1855, Bridge at Niagara Falls (removed 1897)1860, Sixth Street Bridge, Pittsburgh (removed 1893)1867, Cincinnati Bridge1867, Plans the Brooklyn Bridge (Roebling died during its construction)1883, Brooklyn Bridge completed under the direction of his oldest son, Washington Roebling, and his sons wife, Emily Elements of a Suspension Bridge (e.g., Delaware Aqueduct) Cables are attached to stone piersCast iron saddles sit on the cablesWrought-iron suspender rods sit on the saddles, with both ends hanging vertically from the saddleSuspenders attach to hanger plates to support part of the aqueduct or bridge deck flooring Cast iron and wrought iron were new, popular materials in the 1800s. Restoration of the Delaware Aqueduct 1980, bought by the National Park Service to be preserved as part of Upper Delaware Scenic Recreational RiverAlmost all of the existing ironwork (cables, saddles, and suspenders) are the same materials installed when the structure was built.The two suspension cables encased in red piping are made of wrought iron strands, spun on site under the direction of John Roebling in 1847.Each 8 1/2-inch diameter suspension cable carries 2,150 wires bunched into seven strands. Laboratory tests in 1983 concluded that the cable was still functional.Wrapping wires holding the cable strands in place were replaced in 1985.In 1986, the white pine wooden superstructure was reconstructed using Roeblings original plans, drawings, notes, and specifications Roeblings Wire Company In 1848, Roebling moved his family to Trenton, New Jersey to start his own business and take advantage of his patents. 1850, established John A. Roeblings Sons Company to manufacture wire rope. Of Roeblings seven adult children, three sons (Washington Augustus, Ferdinand William, and Charles Gustavus) would eventually work for the compnay1935 - 1936, oversaw the cable construction (spinning) for the Golden Gate Bridge1945, provided the flat wire to the inventor of the toy1952, business sold to the Colorado Fuel and Iron (CFI) Company of Pueblo, Colorado1968, the Crane Company purchased the CFI Wire rope cabling has been used in a variety of situations including suspension bridges, elevators, cable cars, ski lifts, pulleys and cranes, and mining and shipping. Roeblings U.S. Patents Patent Number 2,720, dated July 16, 1842, Method of and Machine for Manufacturing Wire RopesWhat I claim as my original invention and desire to secure by Letters Patent is: 1. The process of giving to the wires and strands a uniform tension, by attaching them to equal weights which are freely suspended over pulleys during the manufacture, as described above. 2. The attaching of swivels or of pieces of annealed wire to the ends of the single wires or to the several strands, during the manufacture of a rope, for the purpose of preventing the twist of the fibers, as described above. 3. The manner of constructing the wrapping machine....and the respective parts of which are combined and arranged, as above described, and illustrated by the accompanying drawing, so as to adapt it to the particular purpose of winding wire upon wire ropes.Patent Number 4,710, dated August 26, 1846, Anchoring Suspension-Chains for BridgesMy improvement consists in a new mode of anchorage applicable to wire br idges as well as chain bridges...What I claim as my original invention and wish to secure by Letters Patent is -- The application of a timber foundation, in place of stone, in connection with anchor plates, to support the pressure of the anchor chains or cables against the anchor masonry of a suspension bridge -- for the purpose of increasing the base of that masonry, to increase the surface exposed to pressure, and to substitute wood as an elastic material in place of stone, for the bedding of the anchor plates, -- the timber foundation either to occupy an inclined position, where the anchor cables or chains are continued in a straight line below ground, or to be placed horizontally, when the anchor cables are curved, as exhibited in the accompanying drawing, the whole to be in substance and in its main features constructed as fully described above and exhibited in the drawing.Patent Number 4,945, dated January 26, 1847, Apparatus for Passing Suspension-Wires for Bridges Across Riv ersWhat I claim as my original invention, and wish to secure by Letters Patent, is -- The application of traveling wheels, suspended and worked, either by a double endless rope, or by a single rope, across a river or valley, for the purpose of traversing the wires for the formation of wire cables, the whole to be in substance and in its main features, constructed and worked, as above described, and illustrated by the drawings. Archives and Collections for Further Research John A. Roebling Collection, National Museum of American History, Smithsonian InstitutionThe Roebling Museum, Roebling, New JerseyThe Delaware and Hudson Canal Slide Show, National Park Service, U.S. Department of the Interior Sources The Great Bridge by David McCullough, New York: Simon and Schuster, 1972, Chapter 2John Roebling, Upper Delaware, National Park ServiceRoeblings Delaware Aqueduct, National Park ServiceAllegheny Portage Railroad, History and Culture, National Park ServiceRoebling and the Brooklyn Bridge, The Library of CongressModern History of Wire Rope by Donald SayengaUnited States Patent and Trademarks Office, Department of CommerceAdditional inline photo  ©Jackie CravenAll websites accessed June 11, 2012